Wayforward exists to enable charities and other social purpose organisations to develop more opportunities for the public to support them. Most commentators in the third sector will tell you there is a need for greater innovation and product development in the sector; for creating more options and greater choice for supporters. This is not due to a lack of ideas or innovative people in the sector. It is caused by a form of risk aversion which is closely linked to the need to steward donated funds in a responsible way. We have plenty of good ideas but how can we justify investing heavily in them in order to get them to scale? Wayforward takes the risk out of product development by providing expert fundraising strategy & portfolio development support at accessible price points. This means we open up the possibility of high quality, robust product development to smaller organisations and enable larger organisations to run more pilots. We are a consultancy/agency hybrid. We work with seasoned professionals with 'big agency', blue chip experience, pulling together precisely the right knowledge and resources for each individual project. We use technology and working practices to strip out unnecessary overheads. This means we are able to provide bespoke, adaptable development within your budget. With the right people working collaboratively, there is always a way forward. We will apply our expertise to evaluate your existing insight, help you to commission more research if required, then work with you to develop your strategy and design the necessary product development programme. We will support you in the design and delivery of low cost pilots, then with proof-of-concept and performance data in hand, we will work up a business case with you for greater investment to take the product to scale. At this point we bring in the bigger agency support to provide the capacity required for scale.
