Experience

Wayforward

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Director

  • Feb 2021 - Present

  Our mission is to help charities and other not-for-profit organisations achieve greater support and engagement whether from the public, funders or stakeholders. Wayforward takes the risk out of product development by providing expert fundraising strategy and organisational development at accessible price points. This means we open up the possibility of high quality, robust product development to smaller organisations while enabling larger ones to run more pilots. We are a consultancy/agency hybrid. We're able to pull-in precisely the right amount of expertise and resources for each project. We use technology and working practices to strip out unnecessary overheads so we can provide bespoke, adaptable development within an organisation's budget. Show less



Hastings Direct

• United Kingdom
• Insurance
• 700 & Above Employee

• Head of Customer Comms

  • Oct 2018 - Dec 2020

  - Responsible for the strategy, delivery and evolution of CRM and critical service comms to 3m customers. Led a team of 13. - Part of the leadership team delivering Hastings Digital Transformation; built the business case for improved CRM technology and designed and implemented process and team change to support the overall vision. - Oversaw delivery of rapidly evolving Covid communications during the first lockdown, providing information, advice and support to customers, across all channels - Creation and delivery of end-to-end lifecycle marketing and operational communications for new products Show less

• • Jan 2017 - Jun 2018

  Responsible for: - Leading the customer communications strategy, including development and delivery for both opt-in and non opt-in comms, to help meet KPIs around growth, retention and digital adoption. - Working internally and externally with key stakeholders to deliver an exceptional customer experience.- Analysing and quantifying key touch points to understand potential value.- Acting as a customer communication champion and brand and tone of voice guardian.

• • Feb 2016 - Dec 2016

  - Mapping the existing customer journey from a communications perspective.- Designing a strategic approach to CRM for Hastings Direct that seeks to educate, retain, sell and add value for customers.- Delivering email campaigns to meet this approach for core products.- Working with multiple stakeholders and teams within the business.



Freelance

• Egypt
• Human Resources
• 1 - 100 Employee

• Marketing Consultant

  • Sep 2015 - Jan 2016

  Consulting for an SME on web design and optimisation including strategy, development and delivery of content. Consulting for an SME on web design and optimisation including strategy, development and delivery of content.



OgilvyOne

• France

• Senior Account Director

  • May 2010 - Oct 2014

  Accounts: BT Business Running a team of account managers/executives with the remit of growing and optimising BT Business’ customer base. Developing and executing intelligent, behaviour-led acquisition, retention and upsell strategies via a range of channels (EM, DM, display, press etc). Testing and implementation of new segmentations based on customer need and opportunity. Development of content strategies and forward plans for delivery of weekly IT solutions content to multiple customer audiences. Show less



SoHo Square

• Advertising Services
• 1 - 100 Employee

• Account Director

  • Feb 2006 - Apr 2010

  Accounts: Barclays Wealth/Barclays Capital/Barclays Stockbrokers/Barclays Corporates Avon Cosmetics Part of the team that created an award-winning brand repositioning for Barclays Wealth. Responsible for the execution and delivery of the new brand from global advertising campaigns to collateral, guidelines, sponsorship and events such as the Hay Festival. In addition, implementation and adaptation of brand strategy and assets for local markets including Hong Kong, Singapore, Monaco among others. Show less



Saatchi & Saatchi

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Account Mangaer

  • 2004 - 2005

  Lexus: In advance of the launch of a new model; creation and execution of a pre sale campaign of DM with supporting web animations targeting existing customers and key influencers in the luxury automative class. Telstra/Big Pond: Acquisition of new customers and promotion of offers for broadband via TV, Radio, Press, posters in a fast paced environment. Lexus: In advance of the launch of a new model; creation and execution of a pre sale campaign of DM with supporting web animations targeting existing customers and key influencers in the luxury automative class. Telstra/Big Pond: Acquisition of new customers and promotion of offers for broadband via TV, Radio, Press, posters in a fast paced environment.



141 Worldwide

• Advertising Services
• 1 - 100 Employee

• Account Manager

  • 2000 - 2003

  Accounts: The Dogs Trust, HSBC, Schroders, Lefarge, Sky, Credit Suisse, Accounts: The Dogs Trust, HSBC, Schroders, Lefarge, Sky, Credit Suisse,