Experience

Wayforward

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Founder

  • Feb 2020 - Present

  Wayforward exists to enable charities and other social purpose organisations to develop more opportunities for the public to support them. Most commentators in the third sector will tell you there is a need for greater innovation in the sector; for creating more options and greater choice for supporters. This is not due to a lack of ideas or innovative people in the sector. It is caused by a form of risk aversion which is closely linked to the need to steward donated funds in a responsible way. We have plenty of good ideas but how can we justify investing heavily in them in order to get them to scale? Wayforward takes the risk out of product development by providing expert fundraising strategy & development support at accessible price points. This means we open up the possibility of high quality, robust product development to smaller organisations and enable larger organisations to run more pilots. We are a consultancy/agency hybrid. We work with seasoned professionals with 'big agency', blue chip experience, pulling together precisely the right knowledge and resources for each individual project. We use technology and working practices to strip out unnecessary overheads. This means we are able to provide bespoke, adaptable development within your budget. With the right people working collaboratively, there is always a way forward. We will apply our expertise to evaluate your existing insight, help you to commission more research if required, then work with you to develop your strategy and design the necessary product development programme. We will support you in the design and delivery of low cost pilots, then with proof-of-concept and performance data in hand, we will work up a business case with you for greater investment to take the product to scale. At this point we bring in the bigger agency support to provide the capacity required for scale. Show less



The Good Business Club

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Member Of The Board Of Advisors

  • Feb 2020 - Present

  I am proud to sit on the Advisory Board for The Good Business Club, a network for businesses with purpose beyond just profit. Business for Good is a different way of doing things and therefore requires a different approach to networking. Unlike traditional business owners, Good Business Club members prioritise collaboration and partnership to grow their businesses. They are eager to learn from other like-minded business owners, the challenge they face is finding them. I am proud to sit on the Advisory Board for The Good Business Club, a network for businesses with purpose beyond just profit. Business for Good is a different way of doing things and therefore requires a different approach to networking. Unlike traditional business owners, Good Business Club members prioritise collaboration and partnership to grow their businesses. They are eager to learn from other like-minded business owners, the challenge they face is finding them.



abandofbrothers

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Trustee

  • Apr 2018 - Sep 2022

  abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection. abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection.



Chartered Institute of Fundraising

• United Kingdom
• Fundraising
• 1 - 100 Employee

• Chair of Institute of Fundraising's Strategy Forum

  • Oct 2015 - Feb 2020

  A forum for senior strategists and fundraising directors from some of the largest charities in the UK to tackle issues faced by the whole sector. A forum for senior strategists and fundraising directors from some of the largest charities in the UK to tackle issues faced by the whole sector.



Killer Creative

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Dec 2017 - Jan 2020

  CREATIVE. STRATEGIC. FUNDRAISING.We are a strategic, creative fundraising agency. We bring our commercially proven approach to the UK's most ambitious charities; inventing, producing and taking fundraising products to market.Our business is built on four pillars of success: insight, proposition, strategy and creative. And with years of experience working on ground-breaking campaigns, we know what it takes to achieve income growth: creative thinking, brutal number crunching and the courage to do things differently.Starting with the big idea and viability, we've developed some of the most successful fundraising products of all time using our phased project process with controlled risk.We are ambitious, fearless and hungry for success. So far we've helped raise over £30 million in donations to charities, and we want you to join us on our journey.We’ve worked on successful projects with clients across a range of public, private and third sector organisations, including: British Heart Foundation, YMCA, Cancer Research UK, Diabetes UK, NSPCC, British Red Cross, Unicef, WWF, The Wildlife Trusts, Barnardo’s, Books Trust and many more. Show less

• Strategic Planning Director

  • Oct 2016 - Dec 2017



abandofbrothers

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Head Of Commercial

  • Oct 2015 - Dec 2017

  abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection. Responsible for fundraising and finance management. Member of Executive Team and advisory role on Board of Trustees. abandofbrothers exists to provide young men within the criminal justice system with the support they need to make the transition to an adult life free of crime and full of meaning, purpose and connection. Responsible for fundraising and finance management. Member of Executive Team and advisory role on Board of Trustees.



Freelance

• Brighton, London and South East United Kingdom

• Strategic Planning Consultant

  • Sep 2015 - Dec 2017

  Specialist consultant in income generation for not-for-profit organisations. Supporting organisations to make the most of their opportunities, create new opportunities and perhaps look at things differently. Clients included: - Institute of Fundraising - RNIB - National Deaf Childrens Society - Adur & Worthing Councils - The Young Foundation - Brighton & Hove Community Works Specialist consultant in income generation for not-for-profit organisations. Supporting organisations to make the most of their opportunities, create new opportunities and perhaps look at things differently. Clients included: - Institute of Fundraising - RNIB - National Deaf Childrens Society - Adur & Worthing Councils - The Young Foundation - Brighton & Hove Community Works



NSPCC

• United Kingdom
• Non-profit Organization Management
• 700 & Above Employee

• Head of Fundraising Strategy & Planning

  • Jul 2013 - Oct 2014

  Reported to Fundraising Director. Leader of:- long term strategic planning and annual business planning cycle for Fundraising- innovation and new product development- cause connection and content for FundraisersChair of Institute of Fundraising's Strategy Forum

• Fundraising Strategic Planning Manager

  • Aug 2011 - Jul 2013

• Fundraising Finance, Performance & Business Support Manager

  • Jun 2009 - Aug 2011



Vincent Reed Furniture Limited

• Business & Finance Manager

  • Nov 2003 - Apr 2009

  The Business: Supply, manufacture and fitting of solid oak flooring and furniture. Specialising in period properties, working closely with designer, client and protection organisations such as English Heritage. My Role: Finance and Operations management. Planning. Contribution to Sales & Marketing. The Business: Supply, manufacture and fitting of solid oak flooring and furniture. Specialising in period properties, working closely with designer, client and protection organisations such as English Heritage. My Role: Finance and Operations management. Planning. Contribution to Sales & Marketing.



Kimberly-Clarke

• Pricing & Invoicing

  • 2002 - 2003