Awandaya Group is the exclusive distribution partner of RELX, a New York Stock Exchange-listed manufacturer of Electronic Nicotine Delivery System (ENDS), with presence in over 50 countries worldwide. Established in 2018, RELX has grown to be the largest ENDS brand in China with about 70% share of the closed-system market. Awandaya Group was founded in 2020 by seasoned investment professionals in partnership with a leading wholesale trading and distribution group to enable the adoption of RELX’s less harmful alternative by Indonesia’s 67 million adult smokers.
