APRA (Association of Public Relations) is a voluntary trade association of PR agencies operating within the Czech Republic. Established in 1995, it currently has 19 member agencies, each have successfully completed CMS (Consultancy Management Standard). APRA is a member of ICCO (International Communications Consultancy Organisation), the global umbrella organisation for national PR associations. APRA's mission statement: Requires its members to obey all basic professional ethical standards as per the IPRA (International Public Relations Association) Ethics Code and ICO (International Committee of Public Relations Consultancies Associations) Roman Charter. Create room for discussion and the solving of common professional and other issues; take care of the development of the discipline as well as education of its members, via seminars, conferences and various meetingsGuarantee professional quality of Association members and employees of member PR agencies. Represent the interests of its members vis-a-vis international organisations
