Anna Balickova

Executive Board Member at APRA - Association of Public Relations
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Contact Information
us****@****om
(386) 825-5501
Location
CZ
Languages
  • English Full professional proficiency
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Alice Skalka Suchanová

Měla jsem příležitost pracovat několik let s Aničkou na straně klienta. Její laskavý přístup k lidem, schopnost vidět věci z různých úhlů pohledu a zejména maximální podpora svého týmu v doručování stanovených cílů brzy vedli k jejímu postupu v kariéře. Jsem velmi ráda, že jsem během této její cesty mohla být, diskutovat s ní odborná témata z oblastí krizové komunikace, brandového PR, sociální odpovědnosti a mnoha dalších. Její praktické zkušenosti a schopnost improvizace spolu s kreativitou, vkusem a elegancí a také dotahování zadaných úkolů do konce, přijímání a dávání zpětné vazby i její práce na sobě samé obohatili i mne. Přeji Aničce smysluplné zážitky a nové obohacující zkušenosti. Věřím, že bude kvalitní a skvělou posilou v novém týmu.

Jan Kucmas

Anna is experienced PR professional who during almost ten year career in AMI Communications tested different roles and task assigned by clients mainly from consumer goods business vertical. Last few year she managed largest team of consultants (around 20 people) to bring it to healthy growth and very satisfied clients base. She succeeded to execute the first real large campaigns that exceed the standard PR area, including also strong a advertising, online and promotion part. Last not least, she is very pleasant person to work with.

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Experience

  • APRA - Association of Public Relations
    • Czechia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Executive Board Member
      • Feb 2023 - Present
  • Grayling
    • United Kingdom
    • Public Relations and Communications Services
    • 400 - 500 Employee
    • Managing Director Czech Republic & Slovakia
      • Mar 2022 - Present

      Leading Czech and Slovak offices of an international communication agency focused on integrated PR & PA services. Leading Czech and Slovak offices of an international communication agency focused on integrated PR & PA services.

  • PR & Communications
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communication Consultant
      • Jan 2019 - Feb 2022

      Freelance consultant (during maternity leaves) specialized in building long-time communication strategies and delivering effective marketing and PR campaigns. Areas of Expertise: Integrated Marketing Campaigns, Corporate Reputation, Media Strategy, Crisis Communication & Issues Management, Brand PR, Content Marketing, Influencer Marketing, Stakeholders Engagement. Freelance consultant (during maternity leaves) specialized in building long-time communication strategies and delivering effective marketing and PR campaigns. Areas of Expertise: Integrated Marketing Campaigns, Corporate Reputation, Media Strategy, Crisis Communication & Issues Management, Brand PR, Content Marketing, Influencer Marketing, Stakeholders Engagement.

  • L'Oréal
    • France
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Senior PR & ePR Manager CZ/SK
      • Jun 2019 - Apr 2020

      Responsible for the external communication of mass market brands (Consumer Products Division) in CZ/SK. Omnichannel communication with consumers (including PR, marketing campaigns, social media & influencers, event management and customer line). Leading the team and external agencies. Responsible for the external communication of mass market brands (Consumer Products Division) in CZ/SK. Omnichannel communication with consumers (including PR, marketing campaigns, social media & influencers, event management and customer line). Leading the team and external agencies.

  • University of Economics, Prague (Vysoká škola ekonomická v Praze)
    • Czechia
    • Higher Education
    • 1 - 100 Employee
    • Lecturer in PR and Communication
      • 2012 - 2018
  • Mars
    • United States
    • Design Services
    • 1 - 100 Employee
    • Head of Corporate Affairs Central Europe
      • Nov 2016 - Apr 2017

      Regional leadership team member. Responsible for overall internal and external communication, crisis communication, issues management, stakeholders engagement and corporate affairs across four CE markets (Czech Republic, Slovakia, Romania and Hungary). Regional leadership team member. Responsible for overall internal and external communication, crisis communication, issues management, stakeholders engagement and corporate affairs across four CE markets (Czech Republic, Slovakia, Romania and Hungary).

  • AMI Communications
    • Czechia
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Director
      • Apr 2013 - Jul 2016

      Strategic leader of FMCG team and board member. Deep specialization in integrated marketing campaigns, 360° external communication strategy, crisis and internal communication, media lobbying. Food industry, fashion & cosmetics, design, automotive and retail clients. External representation of the company.

    • Senior Account Manager
      • Apr 2011 - Mar 2013

      Leading of the team, brand and corporate communication, full responsibility for clients, preparation of PR plans, crisis communication, event management, CSR projects, complete media service and media lobbying.

    • Account Manager
      • 2009 - Apr 2011

      Complete media relations mostly for food industry clients - brand and corporate PR, crisis communication, corporate publishing, events.

    • Account Executive
      • 2006 - 2009

      Brand and corporate PR, corporate publishing.

  • DesignMagazin.cz
    • Online Audio and Video Media
    • Contributing Writer
      • 2012 - 2014

      Passion for Czech Fashion Passion for Czech Fashion

  • Czech TV, Deniky Bohemia and A2
    • Freelance journalist
      • 2002 - 2006

      Theater critic, cultural journalist. Theater critic, cultural journalist.

Education

  • Charles University
    Mgr., Journalism
    2005 - 2009
  • University of Hradec Králové
    Bc., Literature and Communication
    2002 - 2005

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