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Zai Rahman, a seasoned retail executive, has spearheaded transformative operations in Asia Pacific, driving business turnaround and growth for The Body Shop. As APAC Retail Operations Manager, he successfully maximized sales and wholesale revenue, restored business performance in the Philippines and Thailand, and set up new markets in India. Rahman's expertise spans retail management, merchandising, marketing management, customer relations, strategic planning, and team building, with a proven track record of delivering exceptional results.

Experience

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • APAC Retail Operations Manager The Body Shop, and Asia Pacific Zone (7 years)
      • Oct 1996 - May 2021

      Report into Managing Director Asia Pacific.● Main contact point between franchisees and Body Shop International and Zone offices● Oversee territorial operations in alignment to The Body Shop objectives● Maximize retail and wholesale sales at market level within assigned markets● Communicate and uphold all round retailing excellence in accordance with the Brand and corporate guidelines including store design, customer service, visual merchandising, event & promotional planning and retail operations● Restored and achieved a business turnaround in sales for the Philippines & Thailand business ● Set up new market India; launch a go to market pricing strategy with the accompanied marketing plan● Facilitate franchisee contract and agreements● Plan, organize and deliver an annual Retail Operations Conference ● Achieved multiple Top market sales awards and Values awards

    • APAC Retail Operations and Customer Experience Manager , Asia Pacific cluster- Senior Management
      • 2017 - 2021

      •Reporting into the Managing Director Asia Pacific•Subject matter expert for all franchise and company operated markets in the areas of sales, customer experience, visual presentation, operational excellence whilst upholding the values and vision of The Body Shop• Champion market needs in building tools to develop retail store teams• Created and published a Retail Operations Manual for the zone• Coach store management to drive and achieve store KPI via flawless execution of Brand guidelines and event plans• Establish exceptional operational standards in partnership with the head franchisee and company market General Managers• Facilitate process integration with newly acquired company market Australia/Japan and new franchisee partner The Philippines• Launched Health and Safety Procedures • Organize, build content, host and facilitate an annual Retail Operations Conference for Asia Pacific Retail Operations and Learning teams

    • General Manager, The Body Shop Singapore Pte Ltd (2 years)
      • Mar 2003 - Oct 2012

      ● Responsible for sales and service, profit and loss, marketing, public relations & communications, inventory control, people development and management and cost management of company market Singapore● Direct and control stores through Head of Operations, District Operations Managers, Head of Brand and Marketing and Head of Commercial to maintain and establish best practices to achieve set objectives and targets● Communicate and liaise with Asia Pacific zone office and The Body Shop International to ensure adherence to company policy and procedures, protecting company assets and upholding the brand vision and values● Recruit, coach and develop the management team within a set of established core competencies● Restored and achieved a business turnaround in sales for the Singapore business● Manage and negotiate Singapore real estate and store expansion plans

    • Retail Operations Manager and Head of Retail Operations for Special Projects
      • 1999 - 2003
      • Singapore

      Brand and Consumer Marketing Manager (2 years)• Develop and deploy world class marketing support to OEM and end user• Create programs to interface with end user in order to influence customer decision making whilst maintaining the Intel brand and leadership position• Responsible for a USD1.5m marketing budget for Asia Pacific distributor and retailers programs• Achieved multiple outstanding contribution to sales and special project awardsHead of Retail Operations for Special Projects (1 year)• Develop retail operations and sales and service procedures for Intel’s special project ‘The Web store’ an Internet Center that launched in Malaysia • Delivered and support the sale of this entity from Intel Corporation to the Reliance Group India and was part of the transition team based in India to deliver this project to the local team

  • The Body Shop
    • Kuala Lumpur, Malaysia
    • Retail Manager
      • 1996 - 1999
      • Kuala Lumpur, Malaysia

  • Fashion Bug
    • Greater Atlanta Area
    • Regional Retail Manager
      • 1986 - 1995
      • Greater Atlanta Area

Education

  • Southern Illinois University, Edwardsville
    Bachelor of Applied Science (BASc), Business Administration, Management and Operations
  • MARA Junior Science College

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Industry Focus. “Retail”

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