Experience

• 

  Moharram & Partners | Public Affairs and Strategic Communications (M&P)

  • Cairo, Egypt

  • Financial Director

    • Apr 2024 - Present
    • Cairo, Egypt

• 

  SOS “Samih Onsy Sawiris” Family Office 2023 - Present

  • Nile Towers

  • Porfolio Operations Manager

    • May 2023 - Apr 2024
    • Nile Towers

    • Generally Handling Eng. Samih owned Businesses in terms of Monitoring their performance and investment status.• Support if required in terms of Working Capital, Operation advisory and Financial funding• In Corporation with Accountants, Handle Family’s Personal, Business and Operational expenses on ERP system. • Responsible to handle special projects based on Family Office instructions.• Currently assigned to assist new CEO whom been charged to manage one of Eng. Samih investments which is EgyBev in terms of following: o Creating Operational Policy and Procedures including Written and drawn Work Flows, RACI Table, SLA and detailed process flow. Written Polices which took place as an examples are S&OP Five phases, Budgeting process, Opex and Capex portfolio management, Sales Contracts handling, BOM Management and PRs cycles. o Leading Portfolio Assessment project with all departments to assess our current SKUs in terms of financial profitability, sales targets & market penetration, logistics handling, procurement economies of scale, production complexity & efficiency, and Rout to Market evaluation. It worth mentioning we have created 25 parameters scale measure. o Recently entitled Process and Control Improvement Manager with the following Key Results Areas ▪ Process Analysis, Risk Assessment and Optimization ▪ Performance Monitoring and Continuous Improvement ▪ Documentation and Compliance Adherence o Currently started working and assisting local team on Retail project revive covering multiple dimensions as ERP enhancement, building CRM, linking branches & managing inventory level to sales orders on both web base and Mobile App in addition to widening retail stores over Egypt.

• 

  EgyBev

  • FP&A Manager - Commercial Business Partner

    • Jan 2020 - Dec 2021

    • Leading and coordinating between Commercial, Strategic and Supply Chain Business Partners• Assisted in developing ERP ODOO manuals with reflecting RACI Matrices to transfer current Local system to international system. • Developed Monthly Financial Model which includes P&L, BS and Indirect Cash Flow statements to monitor up to date business stand position.• Managing and Controlling Commercial ABTL Budgets and Spending.• Responsible for Budget Forecast Cycle including Opex and Capex. • Responsible for Promotions and Customer deals evaluations before taking place.• Leading S&OP Cycle, in terms of Demand Pillar and cycle movement. • Developed a Full Budgetary Functional P&L by Company’s SKU / Finished Goods.• Created detailed Value Chains for the company Current SKUs / Finished Goods.• Created Price Decree Policy and procedures for New Products Being Developed for all Company’s Legal entities.• Along with Team was part in applying the Chart of accounts for improved Opex tractability and Analyses

• 

  WD Capital Limited

  • Maadi

  • Head Financial Planning and Analysis Manager

    • Jan 2016 - Jan 2020
    • Maadi

    • Working closely with the CFO and CEO to support the strategic planning process• Developed an interactive strategic & operational Financial Model that can forecast over a 5-years period. This includes functional profit & loss, balance sheet, cash flow, financial ratios and OPEX/CAPEX analysis• Acting as a Finance Business Partner for all departments. This includes providing financialanalysis for projects and providing advice on investments and cost saving opportunities• Involved in preparing the company’s strategic 5-years plan and implementation currently in Ethiopia• Communicating the company’s long-term plan to Department Heads and Management• Contributing to the company’s financial feasibility studies to attain loans & investments• Preparing Functional Value Chains for company products to measure the best prices and profitability margins at both a wholesale and consumer level• Responsible for assessing the OPEX, CAPEX, and revenue streams for new regional projects • Created a 5-years financial budget for sports clubs in Kenya, OPEX, CAPEX, and revenue streams• Projected Financial Statements for a 10-year period for ten African countries in FMCG • Member of the commercial/pricing committee• Working closely with the marketing and sales teams to contribute to the commercial planning process• Contributed in cash flow projection, including terms of payments, delivery dates, and purchase based working capital materials, based on purchase orders obtained from the procurement department• Using my extensive knowledge of the SAP module Control and Profitability Analysis (CO-PA) to conduct various analysis and reports• Regularly attend strategic and operational meetings to support the decision-making process • Providing financial advice to the marketing and sales departments• Overseeing the accuracy and timely delivery of the daily, monthly, quarterly and annual reporting and the process of monthly forecasting

• 

  Carma Food Investment, Smart Foods Food Factory

  • Maadi

  • Manager Financial Planning and Analysis

    • Dec 2014 - Dec 2015
    • Maadi

    • Built an activity-based costing model to analyze cost allocations per kitchen • Created Separate Income Statement reports per kitchen and finished good • Analyzed profitability Value Chains for each food segment and kitchen • Reviewed and revisited pricing strategies

• 

  Al Ahram Beverages Company-Heineken Egypt

  • Obour

  • Senior Financial Commercial Business Analyst

    • Aug 2009 - Nov 2014
    • Obour

    Planning and Control Department• Acting as a finance business partner for Commercial (Sales and Marketing) company departments • Preparing the company’s strategic long term 3-year plan and responsible for communicating the plan to management and Commercial departments • Conducting internal and external commercial management reporting to Heineken International on Al-Ahram Beverages’ behalf. Reporting was conducted on a monthly and quarterly basis and captured the company’s performance through the analysis and comparison of actual financial statements against budgets and previous years • Preparing sales, revenue, and contribution analysis through the comparison of budgets and previous periods, highlighting deviations, identifying causes, finding solutions and setting revised targets • Preparing monthly presentations for the Executive Board of Directors. Presentation included financial highlights on KPIs for the Sales and Marketing departments • Responsible for creating pricing channels for multiple factories, distributors and retailers • Preparing Functional Value Chains for company products to measure the best prices and profitability margins at both a wholesale and consumer level • Contributed in the preparation of the activity-based costing model • Responsible for reporting Functional Gross Profit Net on individual company product’s and by distribution channels • Regularly provide the latest estimate for the current year’s budget • Responsible for tracking and recording the revenue and profitability performance of new product introductions

• 

  HEINEKEN Ethiopia

  • Ethiopia

  • Senior Financial Commercial and Planning Analyst

    • Apr 2013 - Sep 2013
    • Ethiopia

    Planning and Control Department• Created income statements for business products/Stock Key Unit (SKU) • Successfully introduced income statement reporting to the operating company which later formed part of their reporting to Heineken International. This was never done previously • Introduced Functional Gross Profit Net reporting on the company’s 3-year plan to the operating company. This was never done previously • Formed a Cost Center data base, in conjunction with the local Accountant, to capture Functional and Natural Income statements for each Ethiopian Brewery. This data base was used to appropriately allocate costs of each brewery on its SKUs and internal reporting & analysis • Created an automated invoicing data base to facilitate and ensure Sales & Clerks teams issue the correct invoices, as well as, calculate precise Value Added Tax and Standard Fee • Developed a policy for price fixation & decrees and aided in its implementation to the local system in two breweries, four branches, and Point of Sales machines. Developed a policy to outline the rules and guidelines involved in creating promotions and providing free goods • Created reports comparing current balance sheets against outstanding receivables • Developed a report to write off one-way export sale Returnable Packaging Materials, shifting them from commercial assets to packaging costs. • Established a monthly report to control deposit balances for each client

• 

  Xerox

  • Financial Analyst

    • May 2007 - Aug 2009

    Financial Analyst Planning and Control Department• Reported on segmented profit and loss statements on product business teams abroad • Formulated internal profit and loss statements • Carried out monthly outlook profit and loss statements on business assessments, (3+9), (6+6), (9+3) and (0+12) • Created a 1-year profit and loss plan • Created reports reflecting profit and loss actual against outlook • Conducted monthly Sales and General expense analysis for each department • Constructed consolidated balance sheets • Generated a report for Human Resources on offshore and onshore personnel expenses • Prepared and planned Sales and General expense analysis for profit and loss models projecting 3- years ahead • Analyzed facility manage profitability and signed off on rental contracts • Prepared different financial presentations on financial performance