Experience

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  Idahoan Foods

  • Founder

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  Idahoan Foods

  • United States
  • Food and Beverage Manufacturing
  • 300 - 400 Employee

  • Design Manager

    • May 2023 - Present

    Retail package development and creative direction, brand design strategy, digital asset and workflow managment.

  • Digital Content Specialist

    • May 2022 - May 2023

    Creating and managing brand-related content, including research and onboarding of a DAM and project workflow system. Developing brand guidelines and assets to support three distinct brands within Idahoan. Collaborating on strategic opportunities to support new product launches, providing visual support for e-commerce channels, and directing standardized marketing copy for core product line.

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  TBD Studio LLC

  • Idaho Falls, Idaho, United States

  • Owner

    • Jan 2021 - Present
    • Idaho Falls, Idaho, United States

    Marketing consulting + design for entrepreneurs and small businesses. Collaborating with clients to focus branding efforts, identify customers, define priorities, and determine next steps for messaging, communication tools, design, and financial and intellectual investments.

• 

  Melaleuca:The Wellness Company

  • United States
  • Personal Care Product Manufacturing
  • 700 & Above Employee

  • Senior Art Director

    • Jul 2020 - Jan 2021

    Creative team manager and cross functional partner at a fast-paced e-commerce CPG company selling naturally-based wellness products in cleaning, personal care, food, and nutrition categories. Directed package design, social media, branding implementation, sales materials, and consumer communications. Directed and trained US teams to achieve exceptional results from concept to production, and assisted global design teams as they applied brand and packaging standards in their respective markets. Partnered daily with cross functional teams on product development, messaging strategies, and creative implementation.

  • Global Design Director

    • Nov 2018 - Jul 2020

    Directed package design, branding implementation, and consumer communications. Worked with cross-discipline teams on package development and establishment of corporate brand standards. Directed and trained US teams to achieve exceptional results from concept to production, and international design teams on brand standards and package development. Collaborated with global marketing managers to regionalize designs for packaging, exhibits, social media, and print projects. Directed branding overhaul of laundry products, then implemented that same design change in all global markets, including direction of CGI assets for use in those same markets. All global markets were using the same design in under a year.

  • Associate Creative Director

    • Jul 2015 - Nov 2018

    Directed and managed a creative team working on consumer packaged goods, publication design, logos, and internal communication, with common themes of wellness and environmental sensibilities. Strategy partner for sales materials and product brand direction. Guided international design teams to strengthen brand standards to grow the business worldwide. Strengthened relationships with product category managers, operations and vendors, to streamline process of conceptualization to production of packaging development timelines.

  • Assoicate Art Director

    • Jul 2014 - Jun 2015

    Established relationships with cross functional teams and developed standard processes that each cross functional group would support during package development. Standardized file building processes for designers, resulting in fewer errors, fewer do-overs at proofing stage, and fostered a deeper understanding of how-to-design for the medium they were working with. Responsible for job assignments, creative reviews, creative presentations, with supervision of project timelines and resource allocation.

  • Senior Graphic Designer

    • Feb 2013 - Jun 2014

    Provided mentorship to design interns. Refined the corporate logo and developed a graphic standards manual and supporting assets for the revised corporate identity.

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  TBD Studio

  • South Pasadena, CA

  • Owner

    • Nov 2009 - Feb 2013
    • South Pasadena, CA

    Principal/Art Director and Brand Consultant for small businesses. Developed brand strategies and provide social media guidance to achieve growth and market differentiation.

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  Curve Communications

  • Long Beach, CA

  • Art Director

    • May 2012 - Oct 2012
    • Long Beach, CA

    Art Director and consultant for Toyota Accessory brochures.

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  Looking

  • El Segundo, CA

  • Senior Designer

    • Mar 2011 - Oct 2011
    • El Segundo, CA

    Senior Designer at multidisciplinary design studio. Designed and managed projects for web and mobile sites, collateral and marketing materials. Studio clientele was primarily in the areas of education, real estate, and commercial lighting. Established a digital project management system for the studio.

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  Avery Dennison

  • Pasadena, CA

  • Creative Director

    • Jun 2006 - Nov 2009
    • Pasadena, CA

    Developed a brand framework that, over a decade later, continues to guide the look and feel of communications materials for the company. Core messaging of the corporation was refined to focus on user-benefits, identify real-world success stories using Avery Dennison products, and established a visual design language that was universal and easily adapted globally across cross-functional teams and different mediums. The result was a brand identity and point of difference for a company that was dealing in commodities.Worked directly with senior executives. Directed UI and information architecture redesign of corporate website and intranets. Coordinated efforts from IT, HR, New Business, and Recruiting; developed and unified graphic assets for new online brand guidelines tool; designed and wrote style guides and templates for use by internal communication employees and external vendors.

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  Dentsu Next (formerly Colby & Partners)

  • Art Director

    • Feb 2005 - May 2006

    Design and art direction for Suzuki auto brochures, including photo concepting, through all aspects of completion including casting, direction of photography, retouching, and printing.

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  TBD Studio, LLC

  • Principal

    • Oct 2000 - Dec 2005

    Concept and design for brochures, logos, menus, websites and misc. collateral. Clients included Calty Design Research, Inc., Hughes Federal Credit Union, Los Angeles County High School for the Arts, Rocstor Storage, and American Honda (via RPA).

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  Rubin Postaer & Associates

  • Art Director

    • May 1996 - Feb 2000

    Art Director/Sr. Art Director. Concept and design for Honda consumer brochures. Art direction for automotive studio and location photography, illustration, and Honda Dealer website. Sr. Art Director for the Acura team after transferring accounts. Resulting experience includes direction of photography, retouching, and printing.