Okay, let’s tackle this. So Tom Foerstel has a degree from ArtCenter College of Design, which is a reputable institution for design education. He has skills in multiple areas like logo design, art direction, and brand development, which are in demand. Location is Boise, Idaho, which might have a lower cost of living compared to bigger cities. However, considering the skills and education, a rate of $75 per hour seems reasonable, which is around $30-$50 per hour lower than the national average for a graphic designer with similar skills and experience.