Experience

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  Lucas Bols B.V.

  • Netherlands
  • Beverage Manufacturing
  • 100 - 200 Employee

  • National Director US Control and Franchise States/Sales Director Canada

    • Apr 2014 - Present

    US Control StatesManage the Lucas BOLS Portfolio across all the Control States.Responsible for managing existing business as well as growing volume and share across all Control States.Facilitate listing meetings along with Broker partners to obtain new listings as well as expand existing product mix.Executive Broker/Distributor Management relationship with National Distributor Partners RNDC, Breakthru Beverage and Martignetti Distributors at the Executive VP and above level.Responsible for developing all Pricing and Programming to drive the Lucas BOLS product portfolio in conjunction with Broker/Distributor Partners. Managed total volume of 50,000 cases.Canada-Assumed responsibility in April 2020Manage the Broker relationship with Breakthru Beverage Canada and Trajectory Beverage CanadaDrive new distributions into the Provisional Boards with a specific emphasis on the Ontario Liquor BoardDesign and implement programming to support retail and On Premise Programming within each Province. Total nationwide volume of 45,000 casesOpen/Franchise States-Assumed management responsibility November 2022. Managed total sales execution in NY, MA, NJ, CT, GA, TN, KS, RI and AR. Total sales volume of 60,000 cases.

  • Sales Director US Control and Franchise States/Sales Director Canada

    • May 2013 - Present

  • Regional Sales Manager-Southeast US

    • May 2013 - Apr 2014

    -Responsible for managing a 15,000 case portfolio across 5 states (NC, SC, GA, TN, KY)-Products included a full range of 35 flavors of Liqueurs, Bols Genever, Damrak Gin, Galiano Liqueur and Vaccarri Sambuca.-Responsible for managing a total of 15 Distributors across these five states-Responsible for pricing, programming and inventory management in all these distributor houses-Responsible for local and national chain activation in my territory. (Called on Kroger, Whole Foods, Frugal McDougal)

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  Southern Wine & Spirits

  • Director of Training and Capabilities-Control States

    • Aug 2011 - Apr 2013

    -Responsible for implementing and embedding a training program across a region of 8 Control States and a sales force of 200 personnel.; -Training agenda was developed in conjunction with Southern Wine and Spirits National Training Department and incorporated Diageo and Moet Hennessy's internal training processes.-Training agenda focused Product, Sales Training and Professional Development training modules-Successfully tied training Initiatives to core product and innovation products launches to successfully embed product knowledge to drive sales and case volume-Successfully managed a training and T&E budget of over $100,000-Successful implementation of the Training Agenda aided in an increase of over 5% growth rate in case volume and an increase of 8% in NSV and Profit Points.

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  Glazer's Distributors

  • United States
  • Wine & Spirits
  • 700 & Above Employee

  • State Manager-Ohio

    • Feb 2008 - Jul 2011

    -Responsible for driving sales and share growth for a luxury portfolio in both OFF and ON Premise Accounts.-Responsible for tracking share growth of the Reserve Portfolio and implementing initiatives to grow share.-Responsible for tracking On and Off Premise distribution gaps and implementing plans to close those gaps.-Responsible for tracking consumer trends and positioning the Reserve Brand Portfolio against those trends for continued growth using consumers tracking trend data models (NABCA/AC Neilsen)-Responsible for training the distributor sales force in representing the Reserve Brands-Responsible for creating and implementing marketing strategies to represent the Reserve Portfolio by setting up marketing programs.-Responsible for working across all functional groups within Glazers of Ohio to push volume and share growth.-Reserve Brands outperforming market under my direction. (Ciroc up 22%, Ketel One up 12%, LuxuryTequila portfolio up 12%, Luxury Whisky portfolio up 13%)-Responsible for positioning the Reserve Low Proof and Non-Alcoholic portfolio for continued and sustained growth. (Stirrings, NUVO and Godiva Liquor's)-Total portfolio up 18% Year to Date-Reserve Brands nominated for a Diageo Golden Bar award in 2009 and 2010 under my direction.-Distributor "Face" for Diageo for the Reserve Brand Portfolio

  • Key Account Manager

    • Oct 2005 - Feb 2008

    -Responsible for representing Diageo and Moet Hennessy products On and Off Premise accounts-Responsible for representing Wine, Spirits and low proof products to On and Off Premise accounts-Responsible for training the rest of the On Premise team on the brands that made up Diageo and Moet Hennessy.-Grew portfolio in Cincinnati and Dayton in my account base by over 10% every calendar year I was in the position.-Earned a spot on a Classic Malts incentive trip to Scotland one of five in the state to do so.

  • Sales Representative

    • Apr 2002 - Oct 2005

    -Responsible for executing On and Off premise accounts for wine and low proof spiritsRepresented Gallo, WJ Deutsch, Palm Bay Imports, Diageo, Moet Hennessy, Constellation Brands, Kendall Jackson, Vineyard Brands and many other suppliers-Consistently grew my territory by greater than 20% during my tenure.

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  Bayer

  • Cincinnati, Ohio Area

  • Sales Representative

    • Apr 2000 - Jan 2002
    • Cincinnati, Ohio Area

    (Downsized due to product recall)-Managed a territory in excess of $3 Million in sales annually-Responsible for selling pharmaceutical products to physicians in the Greater Cincinnati area.-Called on Cardiologists, Urologists, Infectious Disease as well as Internal Medicine Physicians-Double digit sales growth in my territory during my tenure.-My territory led the sales cluster in Cipro product growth while I was in this

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  GlaxoSmithKline

  • Cincinnati, Ohio Area

  • Sales Representative

    • Mar 1998 - Apr 2000
    • Cincinnati, Ohio Area

    -Managed a territory in excess of $2.5 Million in sales annually-Responsible for selling pharmaceutical products to Physicians in the Greater Cincinnati area.-Primarily called on Family Practice and Internal Medicine Physicians-Double digit sales growth in my territory during my tenure.

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  Sogeti

  • Cincinnati, Ohio Area

  • Account Manager

    • Apr 1996 - Mar 1998
    • Cincinnati, Ohio Area

    -Managed a territory in excess of $1.5 Million in sales annually.-Responsible for selling, managing and delivering consulting services at accounts in the Cincinnati and Dayton markets.-Vast experience working with customers from the Executive Level (CEO,COO,CFO) to the Departmental Manager level so I have strong experience tailoring a sales message to a wide variety of decision makers.-Responsible for managing delivery of consulting services that exceeded One Million dollars in annual sales-Worked with Fortune 100 companies including Proctor and Gamble, NCR, Johnson and Johnson, Western and Southern Financial and Great American Financial Services.-Wide range of experience by working with customers in diverse business environment

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  The Wharton School

  • Information Technology Specialist

    • Sep 1991 - Feb 1996

    -Responsible for maintaining and operating Multi-Media Equipment in classrooms.-Worked with University Professors to help them implement Multi-Media and Information Technology into their classroom presentations.-Strong Consultative skills gained in this position by learning how to manage a world class faculty's expectations while steering them toward a solution to assist in their classroom presentations.