This rate is quite low. Considering the location is Missouri, which is not a major hub for tech industry, and the company is an Apple subsidiary, which implies a certain level of prestige. However, the role is Senior Customer Service Representative, which may not be as high-demand or high-paying as other roles. I've seen similar roles in Missouri average around $20-$30 per hour, so this rate seems reasonable. However, if I had to estimate a higher rate based on the Apple connection, I'd say around $40-$50 per hour, but that's a stretch given the role and location.