Experience

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  Teva Pharmaceutical Industries Ltd.

  • Petach Tikvah, Israel

  • Senior Manager Innovator Tracking and Insights, Global Portfolio Management

    • Aug 2006 - May 2020
    • Petach Tikvah, Israel

    Perform in-depth strategic analyses of therapeutic segmentsManage database analytics functionDevelop and manage new initiatives to provide key stakeholders with improved business intelligenceinsights Manage proprietary database of drug development information to provide strategic input to facilitate product screening Provide highly targeted ad-hoc business and technical intelligence Execute exhaustive literature searches of clinical research as an aid in product development planning

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  Lev Academic Center (JCT) (Jerusalem College of Technology )

  • Jerusalem, Israel

  • Lecturer

    • Jan 2003 - Jul 2006
    • Jerusalem, Israel

    Developed and taught courses in Online Market Research and Information Research. Courses included training in acquisition of information for business intelligence activities.

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  LiSt Associates

  • Kiryat Yearim, Israel

  • Senior Consultant

    • Nov 2001 - Jun 2006
    • Kiryat Yearim, Israel

     Managed client relationships and prepared consulting proposals Performed market analyses to aid in product and marketing development Provided consultation and research for creation of strategic plans Prepared marketing materials and presentations

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  Synamedia

  • Jerusalem, Israel

  • Senior Competitive Intelligence Analyst

    • Dec 2000 - Oct 2001
    • Jerusalem, Israel

     Prepared in-depth analyses of major competitors, translating technology and business differentiators into strategic sales and marketing tools Created reports for time-critical, tactical sales and marketing needs Created a series of proactive intelligence updates focusing on specific business or technical issues Managed all activities of the Israeli “War Room” - a corporate reference resource of marcom materials, market research studies and analyst reports

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  Deloitte Touche Business Consulting Israel

  • Tel Aviv, Israel

  • Manager High-Tech Consulting Group

    • Mar 2000 - Dec 2000
    • Tel Aviv, Israel

     Managed team of six business consultants Met with potential new clients - prepared consulting proposals Oversaw progress on all business plans providing assistance as required Provided market research support for a major international strategic consultation project with Deloitte Touche Netherlands for an e-marketplace venture in Holland

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  Perio Products Ltd. (development and marketing of controlled-release pharmaceuticals)

  • Jerusalem, Israel

  • Assistant To The President

    • Jul 1993 - Sep 1999
    • Jerusalem, Israel

     Managed the business information resource function to understand market trends and providemanagement with strategic decision-making tools Conducted market research studies to determine product potential, competitive offerings and product positioning Established and developed relationships with global marketing partners Developed corporate public relations and communications materials Assisted in writing business and strategic plans and the corporate IPO

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  Penn Foster Career School

  • Market Research Manager

    • 1991 - 1992

     Managed all primary and secondary research activities including consumer surveys and analysis ofsyndicated data Developed forecast model for projecting leads and sales based on ad-spend Performed direct mail modeling Provided research support to advertising and customer service groups

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  PNC

  • Assistant Vice President Market Research

    • 1980 - 1991

     Managed all aspects of the market research process for product and delivery system development including in-house surveys, focus groups, secondary research, marketing information system design and selection of contract research vendors Conducted numerous business intelligence studies utilizing bank-wide geodemographic customermarketing information system and external syndicated data sources to provide predictive analytics to corporate decision makers Coordinated and wrote major sections of the corporate plan Managed branch site analysis and selection process