Okay, let’s tackle this. So Shawn has 19 years of experience as an owner, which is a significant amount of time. The industry standard for entrepreneurs with similar experience is around $50–$100 per hour. However, this can vary depending on the specific services offered and the location. Since Shawn is based in Portsmouth, NH, which is a smaller market, I'll estimate his rate to be on the lower side. Maybe around $75 per hour, considering he's not a consultant or a high-level executive. This rate is also influenced by the fact that he's a trainer, which may have lower earning potential compared to other business roles.