Experience

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  Plan International

  • Geneva, Switzerland

  • Communications Officer

    • Feb 2024 - Present
    • Geneva, Switzerland

    - Enhancing the visibility and reputation of Plan International’s United Nations Liaison Offices in Geneva and New York, while shaping policy positions for external audiences and internal stakeholders.- Collaborating internally to gather communication materials on key moments and issues.- Overseeing the editorial calendar for both United Nations Liaison Offices, ensuring timely delivery of content.- Assisting team members in creating relevant content for the joint UN website, while maintaining consistency and authority of organisational voice through meticulous editing.- Maintaining an active presence on social media platforms to foster engagement and outreach.- Formulating tailored communication plans for events and advocacy initiatives to maximise impact.- Conducting comprehensive analysis of communication activities, and flexibly adjusting strategies based on outcomes.

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  SB Communications and Digital Marketing

  • Geneva Metropolitan Area

  • Communications and Digital Content Specialist

    • May 2023 - Present
    • Geneva Metropolitan Area

    - Strategic communication planning: Crafting tailored communication strategies to amplify brand presence and engage target audiences effectively across various digital platforms.- Content creation and management: Developing compelling content for websites, social media, and email marketing campaigns to drive audience engagement and brand loyalty.- SEO optimisation: Implementing SEO best practices to enhance online visibility and improve search engine rankings, driving organic traffic to client websites.- Analytics and performance tracking: Utilising data analytics tools to monitor campaign performance, measure ROI, and refine strategies for continuous improvement, ensuring maximum impact and results for clients.

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  Volleyball World

  • Lausanne, Vaud, Switzerland

  • Editor-in-Chief

    • Mar 2021 - Apr 2023
    • Lausanne, Vaud, Switzerland

    - Led content creation initiatives to establish Volleyball World as the premier online destination for volleyball enthusiasts, including the launch of new websites such as volleyballworld.com.- Directed a team of external writers in generating comprehensive long-form content.- Strategically planned and executed content coverage for Volleyball World events and international volleyball news.- Conducted in-depth research and crafted various communication materials, including press releases, news articles, player features, interviews, and event-specific content.- Ensured the accuracy and quality of all written content through meticulous proofreading and editing prior to publication.- Leveraged high-quality images, photography, and video content to enhance the overall appeal of published materials.- Managed translation processes and conducted regular website audits to uphold consistency across all content areas.- Coordinated the promotion of published content across social media platforms and email newsletters.- Collaborated with web design colleagues to optimise the layout and presentation of website content.- Contributed content and copy to Volleyball World's press kits, marketing materials, and CRM campaigns, aligning messaging with organisational objectives.- Utilised analytics tools to track the performance of published content.

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  Fédération Internationale de Volleyball

  • Lausanne, Vaud, Switzerland

  • Communications Department Editor

    • Apr 2014 - Feb 2021
    • Lausanne, Vaud, Switzerland

    - Coordinated editorial content across the FIVB website, overseeing the launch of FIVB.com and the inaugural Volleyball Nations League website, while monitoring traffic.- Oversaw external collaborators and strategised editorial requirements to facilitate content implementation on the FIVB website, including translations.- Developed comprehensive content plans for all FIVB events.- Crafted and curated website content and press releases, maintaining editorial consistency in alignment with FIVB communications and objectives.- Managed mailing lists, curated newsletters, and provided templates for external collaborators to streamline communication efforts.- Contributed to content creation and management across Facebook, Twitter, Instagram, and YouTube.- Liaised with local photographers to coordinate visual content, ensuring timely upload and accurate tagging.

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  UEFA

  • Switzerland
  • Spectator Sports
  • 700 & Above Employee

  • Venue Data Coordinator

    • Aug 2009 - Apr 2014

    - Collaborated with broadcasters, clubs, and match officials to capture live match data during UEFA competitions.- Authored match reports and pre- and post-game content for UEFA.com, while also producing and editing filmed player and coach interviews to enhance coverage quality.

  • Several roles including CRM Advisor, Features Editor & Web Operations Specialist

    • Aug 2001 - Jun 2013

    - Managed the development of fresh content strategies and community engagement initiatives on UEFA.com, overseeing ongoing innovative community features such as polls, newsletters, games, FAQs, and live web chat sessions with prominent players.- Created sponsor activations including Fantasy Football and Predictor games to drive user engagement and interaction.- Produced and refined website content, coordinating translations across 12 languages.- Managed user-generated content, ensuring adherence to community guidelines, and supervised social media features, including corporate Twitter accounts.- Coordinated all email campaigns, implementing test and learn initiatives to enhance open and click-through rates, while analysing and reporting on website traffic.- Ensured prompt response to enquiries submitted to UEFA's information contact email address. Facilitated live streaming of press conferences and competition draws and monitored website operations during match nights.- Provided comprehensive support to editorial, marketing, commercial, and technical teams, addressing user concerns, coordinating bug fixes, and overseeing website updates.

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  MessageMedia

  • Gland, Vaud, Switzerland

  • Client Campaign Coordinator

    • Jul 2000 - Jul 2001
    • Gland, Vaud, Switzerland

    - Oversaw the execution of email marketing campaigns, ensuring seamless delivery and maintaining end-to-end quality. Responsibilities included campaign planning, content coordination, data management, and client reporting.- Managed platform availability at 100% for clients, guaranteeing uninterrupted service delivery.- Delivered first-level support to clients, including training sessions to optimise utilisation and functionality.