Experience

• 

  City of Carlsbad

  • United States
  • Government Administration
  • 700 & Above Employee

  • Senior Program Manager, Communication & Engagement

    • Feb 2021 - Present

  • Community Relations Manager

    • Mar 2019 - Feb 2021

• 

  PRSA San Diego/Imperial Counties Chapter

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Past President

    • Jan 2021 - Dec 2021

  • Board Of Directors

    • Jan 2016 - Dec 2021

    - Oversaw the planning of the annual Edward L. Bernays Awards of Excellence for several years. The Chapter's signature event is attended by more than 200 and recognizes local public relations professionals for their achievements.- Served as content chair for communications committee.- Served as president of the chapter in 2020.

  • President

    • Dec 2019 - Dec 2020

    • Lead chapter's board of directors through the COVID-19 pandemic and represented chapter at regional and national level• Oversaw the transition of chapter programming to a virtual online format• Initiated the redesign of the chapter website• Supported the development of a new diversity and inclusion statement for the chapter and three-year strategic plan to increase chapter efforts in this space• Created associate board member role to enable practitioners with less than five years of experience to gain valuable experience in serving on a board of directors• Achieved a profitable income for the chapter despite impacts from the COVID-19 pandemic

  • President Elect

    • Nov 2018 - Dec 2019

    Managed chapter sponsors, sponsor solicitation and served on chapter executive committee.

• 

  Katz & Associates, Inc.

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Executive II

    • Feb 2014 - Mar 2019

    Served as an on-site consultant for the City of San Diego Public Utilities Department's Pure San Diego Program.- Managed educational tour program of the city's pilot water purification facility- Created content for internal and external newsletters- Managed and created content for Facebook, Twitter and Instagram accounts- Planned community events - Wrote and distributed news releases- Wrote award and grant applications and conference abstracts- Developed PowerPoint presentations and speaking points for city leaders- Executed Pure Stone special event in partnership with Stone Brewing. More than 200 elected officials and city leaders attended and enjoyed beer brewed with 100% advanced-treated recycled water. The event was covered by more than 80 local, national and international news outlets.- Developed signage and educational materials for public tour programs that have engaged more than 15,000 members of the public to date.- Managed extensive planning and logistics for multiple public events attended by 400+ community members and covered by 10+ local news outlets.www.purewatersd.org

  • Account Coordinator

    • Feb 2012 - Feb 2014

    Clients: San Diego Association of Governments (SANDAG), San Francisco Public Utilities Commission, Hass Avocado Board and the U.S. Navy- Construction relations outreach to residents and businesses- Developed public notices, media advisories, communication plans and various collateral materials- Planned and executed logistics for events and public meetings- Developed and maintained stakeholder databases- Maintained several project websites- Developed and coordinated advertisement placements

• 

  PRSA San Diego/Imperial Counties Chapter

  • Greater San Diego Area

  • New Pros Committee Event Co-Chair & Bernays Awards Communications Chair

    • Jan 2013 - Dec 2013
    • Greater San Diego Area

    - Planned, promoted and executed monthly educational and social events for new professionals in the San Diego public relations industry- Assisted with creating social media content to promote monthly events- Coordinated speakers/representatives for educational events- Secured venues to sponsor social events- Developed social media, newsletter and website content for the 2013 Edward L. Bernays Awards Ceremony- Coordinated, drafted and edited monthly member features for the chapter website

• 

  Fleishman-Hillard

  • San Diego

  • Intern

    • Aug 2011 - Feb 2012
    • San Diego

    Clients: Garden Fresh Restaurant Corp. (Souplantation & Sweet Tomatoes), Petco and Bumble Bee Foods-Assisted with public relations efforts on multiple consumer product client accounts-Developed media relations strategies and tactics-Drafted media advisories-Monitored industry trends and news for various clients-Pitched stories to a variety of media including business, press, consumer and trade publications-Created and maintained targeted media lists

• 

  Port of Long Beach

  • Long Beach, California

  • Communications Intern

    • May 2011 - Aug 2011
    • Long Beach, California

    -Coordinated and executed logistics for the Port's 100th Birthday Celebration attended by approximately 5,000 people-Interviewed employees and wrote articles for the Port's internal newsletter-Narrated/educated the community about the Port on harbor boat tours-Assisted at community events and interacted with members of the public-Drafted press releases-Produced content for and maintained the Port's social media accounts-Made presentations to the public

• 

  Public Relations Student Society of America (PRSSA), Cal State Long Beach Chapter

  • Long Beach, CA

  • Vice President

    • Jul 2010 - May 2011
    • Long Beach, CA

    - Represented the chapter at national events in Washington, D.C. and Arizona- Booked and planned speaker meetings on various specialized topics- Wrote articles for the chapter newsletter- Managed and led executive board members and over 40 general members- Recruited new members