Experience

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  The Wine Center at Meadowood

  • Napa, California, United States

  • Associate Director of Wine Education

    • Mar 2020 - Present
    • Napa, California, United States

    A private education service for members of The Napa Valley Reserve and guests of Meadowood Napa Valley, which focuses on all aspects of wine from winegrowing and blending to tasting the nuances of terroir:- Assist in creating and implementing business plan, curriculum, and concept for nascent wine school’s client educational experiences, as well as conceiving, developing, and executing educational content (video, written, webinar, podcast)- Create systems and processes for tracking, reporting and cross-promoting activities; implement experiences to engage clientele and on-the-ground management of tasks/team- Cultivate relationships with HNW clients to generate loyalty and repeat visits, providing exceptional client service experience in all situations

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  THE SYMPOSIUM FOR PROFESSIONAL WINE WRITERS AT MEADOWOOD NAPA VALLEY (WWS)

  • Napa, California, United States

  • Executive Director

    • Dec 2020 - Present
    • Napa, California, United States

    The Symposium seeks to draw upon top wine book authors and editors, wine magazine writers and critics, newspaper wine columnists, bloggers, and other editorial wine content creators to speak, listen, debate, and explore themes prevalent in contemporary wine communications, as well as to provide a community of peers within the industry, creating a unique career enrichment opportunity and ability to shape the future of wine communications.

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  Bâtonnage Forum: Women in Wine

  • Co-Founder & Board President

    • Jul 2018 - Present

    The Bâtonnage Forum is a community, annual forum, and mentorship program whose mission is to connect with and educate wine professionals, as well as wine industry supporters, on the unique challenges and opportunities that women in the field – winemakers, vineyard workers, writers and marketers, salespeople, sommeliers, collectors, and drinkers –have faced both historically and present-day. We simultaneously seek to propose pragmatic solutions for charting a positive, inclusive course forward.

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  SHB Communications

  • New York and Italy

  • Writer & Brand Consultant

    • Jan 2007 - Present
    • New York and Italy

    In this role, I have honed my skills as a writer for ads, custom programs, and editorial initiatives for a variety of websites and publications, as well as a marketer and brand strategist for luxury goods.1. Editorial Content: Contribute wine, travel, and food content to a variety of print and online publications including SAVEUR, Serious Eats, Edible magazine, Somm Journal, and others, including my own blog aglassofvino.com2. Branded Content Development: Write and edit blogs, advertorials, marketing, product and website copy and newsletters for food, travel, and wine initiatives, for clients including Chase Sapphire travel benefits and rewards and Dom Pérignon3. Brand Strategy: Strategic planning for luxury goods, with a focus on wine brands and programs, from client development to website and content strategy.

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  Vini Franchetti srl

  • Greater New York City Area

  • Brand Manager, US

    • Sep 2014 - Feb 2020
    • Greater New York City Area

    Brand manager in the US for Passopisciaro (Mt. Etna, Sicily) and Tenuta di Trinoro (Orcia Valley, Tuscany), with the following roles and responsibilities:Brand Development: Research and cultivate partnerships to increase awareness of wine brands and categories amongst trade and consumers; on and off premise sales support with distributors in local markets; develop direct-to-consumer marketing channels;Events & Client Engagement: Develop and support programming for trade and consumers, from dinner and pairing events with chefs and winemakers to larger-scale tasting and seminar events; targeted tastings for collectors, geared to maximize impact of brand’s story; charity auction event support; tasting room coordinator;Digital Activations: Develop infrastructure and content strategies for ViniFranchetti.com, working closely with key stakeholders to channel brand messaging and information; develop and manage newsletter programs; track analytics to improve performance; manage social media channels;Communications: Producing marketing, product, and website copy; creating marketing collateral; developing and implementing PR and advertising strategies;Translations: Italian to English translations and communications, from basic collateral and press to more nuanced storytelling.

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  VinConnect Inc.

  • Greater New York City Area

  • Director - Europe

    • Jan 2018 - Jun 2019
    • Greater New York City Area

    Manage European winery relations for rapidly-growing US-based direct-to-consumer retail partner for top international wineries, managing our efforts in Europe to help partners create, build, and manage mailing list and marketing channels through which they can sell direct to U.S. consumers/collectors in the same way that many top U.S. wineries do.

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  Sotheby's

  • Greater New York City Area

  • Brand Strategist

    • Mar 2013 - Sep 2014
    • Greater New York City Area

    In this role, I oversaw all marketing activities for the Wine, Jewelry, Watch, and Asian art categories, from exhibitions and promotional projects to advertising and larger brand initiatives:1. Strategy: Drove marketing strategy globally, reporting directly to VP of Marketing in the Americas, including: - Led the creation of a wine auction and retail market report to drive PR and reengage clients for consignments- Created an evergreen collectors' edition book about the wines and history of Domaine Clarence Dillon (Haut-Brion, La Mission Haut-Brion, & Quintus) - Organized a private wine consultation program to drive awareness of the retail wine business - Drove the design and digital functionality of a new wine e-commerce retail site as part of the launch of the wine retail brand in Hong Kong market- Planned and executed pilot pop-up retail and e-commerce program for watches, bringing the category to the forefront during the Art of the Automobile, a luxury car auction with partner RM Auctions - Managed the creative planning, exhibition design, video creation, and execution of museum- caliber exhibition of jewelry for brand relaunch of the House of Alexander Reza- Oversaw New York execution of jewelry marketing campaign for the highest grossing season in Sotheby’s history2. Market Analysis: Performed SWOT and market analysis, highlighting category business goals and clientele to inform marketing campaigns to meet company goal of increasing new clients by 10%3. Campaign Management: Ideated, budgeted, and implemented strategic marketing initiatives including advertising; catalogue and exhibition design; print collateral; e-mail, video, and content marketing campaigns; custom photography; and partnerships to promote sales and drive new client interest4. Media and CRM: Spearheaded media planning education efforts within North America marketing team; collaborated with digital media and content teams to improve email marketing programming

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  Bonnier Corporation

  • United States
  • Entertainment Providers
  • 400 - 500 Employee

  • Associate Director, Digital Marketing and Development

    • 2012 - Mar 2013

    As Associate Director, Digital Marketing and Development, I created a position that allowed me to fill a hole in our department: a single point of contact to oversee the digital side of the business from a sales and marketing perspective. In this role, my duties fell into a variety of categories, including but not limited to:1. Management: Manage digital division of marketing department, implementing processes to streamline workflow and educate marketing team on digital program conception and management; train sales team on new digital offerings, packages, and technologies; oversee partner video ideation and production with Senior Web Producer2. Strategy & Tactical Development: Research and develop partnerships and technologies that would increase website traffic, improve SEO, and command more revenue; work with editorial to develop social media strategies; contribute to ideation and marketing of new digital properties; spearhead monthly SAVEUR.com editorial and marketing summits; liaise with all stakeholders (sales, editorial, creative services, upper management) to develop new cross-platform concepts across all SAVEUR products 3. Budget: Worked with Digital Ad Director to reconcile budget and monthly revenue goals; create rate card and media packages of existing well-trafficked areas of the website to streamline digital sales process; ideate with sales and marketing on key target accounts, working closely with team to develop strategic media plans, sellable packages, pricing structure, and production to meet annual digital budget in 2012

  • Senior Integrated Marketing Manager at SAVEUR Magazine

    • 2010 - 2012

    While at SAVEUR, I worked as a managed print, event, and digital marketing programs across accounts, from ideation to execution. Beyond account initiatives, my duties fell into a variety of categories, including:1. Content Management: Manage SAVEUR.com sales materials, signature programs, traffic updates; work closely with editorial to discuss calendar, updates, content, sellable opportunities, etc.2. Sales Duties: digital sales training, competitive analysis, media planning, campaign tracking; create custom programs and ideas for RFP response, both digital and print; work with Advertising Operations for inventory questions3. Budget: Work with Online Marketing Director to create budget and manage inventory, while alerting sales team to available inventory and means of achieving team sales goals; Grow the digital business through savvy programs and approaches, while reducing day-to-day, hands-on management or campaigns through media-based buys and editorial content targeting/sponsorships4. Client Execution: Work with clients to design, manage, & execute custom campaigns, from custom content to video sponsorships; write ad copy and custom advertorial programming; build in basic HTML within our CMS to create custom placements for advertisers; work with Ad Ops to facilitate ad targeting; supervise site to make sure ads are serving correctly, especially when editorial programming and promotion is involved; create and format all recap reporting5. Special Projects: Manage special project initiatives, including partnership program management as well as smart phone and tablet app development, working closely with corporate design and product teams as well as the SAVEUR online and editorial teams

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  Conde Nast

  • United States
  • Media Production
  • 700 & Above Employee

  • Integrated Marketing Manager

    • 2009 - 2010

    At Condé Nast Digital, I worked as a site specialist for Concerge.com/CNTraveler.com, SELF.com, HotelChatter.com, Jaunted.com, and VegasChatter.com. In this role, I worked closely with the editorial, product & development, and creative services teams to strategize growth and new advertising platforms. I developed the general presentations for these sites, helped to organize sales conferences, and worked to develop templated programs that advertisers could sponsor. On a daily basis, I worked with the sales team to create custom solutions for advertisers across the Finance, Auto, Travel, Food & Beverage, and other categories across the Condé Nast Digital portfolio of Food, Travel, and Well-being sites.Previously, I provided marketing support functions including preparing presentations and proposals for submission, updating sales materials, maintaining a repository of client-ready materials and formatting competitive report data. I worked closely with the print teams to develop integrated programs across all brand platforms for such titles as Bon Appétit, Architectural Digest, SELF, Lucky, Gourmet, Cookie, and Details for advertisers across all categories.

  • Executive Assistant to SVP Sales and Marketing

    • 2008 - 2009

    My role and responsibilities included:1. Administrative Duties: Scheduled and managed heavy calendar of appointments and meetings; handled phone contacts; organized key meetings; processed invoices and Travel & Expense reports2. Content Management: Worked with all departments to locate information needed by executive and department managers; updated and maintained sales documents for STYLE.com, MEN.STYLE.com, and Epicurious.com

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  Alphabet City Wine Company

  • Sales Associate

    • 2009 - 2010

    Within a small, privately-owned boutique wine shop: managed inventory and stocking; executed sales; set-up and led weekly tastings

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  Presidenza del Consiglio dei Ministri

  • Rome Area, Italy

  • Translator with International Affairs branch of National Public Administration Office

    • 2007 - 2007
    • Rome Area, Italy

    While at the Presidenze del Consiglio dei Ministri in Rome, I worked in an international relations division, translating brand and legal content from Italian into English for submission to the EU. Additionally, I worked to create text for website for 2007 Public Administration Forum, part of EU’s Global Forum on Reinventing Government

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  INDEPENDENT FILM PRODUCTION

  • Rome, Italy

  • Production Assistant, Camerawoman, Translator

    • 2006 - 2007
    • Rome, Italy

    On-site, my duties included scouting the location and organizing the production of a low-budget short film, as well as composing and shooting various angles as part of camera team. Off-site, I translated the script from Italian to English for use in subtitles.

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  VISTA MAGAZINE

  • Florence Area, Italy

  • Freelance Journalist

    • 2006 - 2006
    • Florence Area, Italy

    While working at Vista, a tourist publication for English speakers in Tuscany, I wrote and edited articles across a variety of topics, including food and wines, arts and culture, and civic events. Often, I conducted interviews in Italian throughout Florence and Tuscany, translating the transcripts into English for inclusion in a variety of pieces.