Experience

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  Macmillan Education

  • Ciudad de México

  • Regional Marketing Director

    • Nov 2019 - Present
    • Ciudad de México

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  Ediciones Castillo - Grupo Macmillan

  • México

  • Directora de Mercadotecnia

    • Jul 2017 - Present
    • México

• 

  Cambridge Assessment

  • Ciudad de México y alrededores, México

  • Senior Business Development Manager, Americas

    • May 2017 - Jul 2017
    • Ciudad de México y alrededores, México

• 

  Independent Consultant | Contract | Freelance

  • Ciudad de México y alrededores, México

  • Sales and Marketing Business Consultant

    • Feb 2016 - May 2017
    • Ciudad de México y alrededores, México

• 

  Oxford University Press

  • Ciudad de México y alrededores, México

  • Sales and Marketing Director

    • May 2005 - Nov 2015
    • Ciudad de México y alrededores, México

    • Increased sales by 20% in 2 years in a row.• Increased Primary School Market Share by 2 points in the 2015.• Orchestrated a succesful national sales and marketing campaign focused on a new Primary course which increased sales revenue by over $20M in 2014.• Produced new revenue stream by restructuring market territories.• Directed the due diligence and corporate compliance management of the Sales & Marketing department.• Coordinated market research with Local ELT Publishing Division to produce 5 local ELT titles.• Collaborated on the development of new platforms and digital offer.• Directed business operations through recruitment, selection, and management of 4 direct and 57 indirect reports that include administrative sales team and administrative support staff.• Focus on selling solutions to fit customers’ needs integrating products, content and services.• Achieved productive synergies between ELT and School Division.• Established and strengthened the company’s relationship with different distributors.• Implemented new online and offline marketing strategies.• Developed marketing campaign, pricing structure and commercial policy.• Built up and implemented a database (Sales Force).• Coordinated the development and launching plan of the local website.• Launched a completely new local digital marketing plan which increased Mexico presence in the main social media channels.• Constant and effective communication with Top Management at head office and ELT senior staff.• Generated new corporate business deals.• Managed all potential sales opportunities, distributors agreements and product segmentation.• Hold full P&L and financial reporting responsability and expense control management.

• 

  Pearson Education

  • Ciudad de México y alrededores, México

  • Marketing Manager

    • Feb 1996 - Oct 2004
    • Ciudad de México y alrededores, México

    • Designed a communication plan to launch the name Pearson Educacion as a result of the merge of Addison Wesley and Prentice Hall.• Lauched and positioned the main Primary Course as best seller in the segment.• Developed marketing strategies for product, sales and promotion.• Defined and controlled the budget assigned to the Marketing Division.• Analyzed market trends and did research into other products on the market.• Established new marketing channels for widespread distribution of the company's products.• Designed consumer promotion and communty events in order to create a stron Brand experience• Implemented sales tools such as product manuals for sales representatives and distributors.• Delivered reports and sales price analyses.• Created new sales strategies in cooperation with Sales Department and achieved the company's expansion in the market.• Built up a database and conducted product analysis with respect to market trends.• Developed email marketing program for existing customers and new leads.• Delivered product presentations and training to sales representatives, distributors and clients.• Designed consumer promotion and major events (700 attendees) generating new leads as well as corporate trade fairs (International Book Fair in Guadalajara among others).• Managed communication with the main publishing centers: USA, UK and Asia.• Coordinated international visits (head office executives and authors).• Participated in the production of new releases.• Organized the teacher training for the Ministry of Education (SEP).