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Bio

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Roger Nichols is a seasoned graphic designer and UX expert with 20+ years of experience in branding, identity, and web development. He has taught graphic design and typography at Brigham Young University - Idaho and managed multiple businesses, including a creative agency and a web design studio. Roger holds a Master of Business Administration (MBA) and a Bachelor of Fine Arts (BFA) in Graphic Design.

Credentials

  • UX Certificate: UX Management
    Nielsen Norman Group
    Feb, 2022
    - Apr, 2026

Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • UX & Web Development Manager
      • Sep 2018 - Present

    • UX Design Coordinator
      • Mar 2017 - Sep 2018

    • Adjunct Faculty
      • Sep 2011 - Apr 2017

      • Taught up to 50 students in Intro to Graphic Design and Typography classes• Introduced basics of graphic design and effective use of creative process, designprinciples, and typography to complete successful graphic design work• Teaching methods focussed on group collaboration, peer teaching, and critiquing

  • Acero Studios
    • Rexburg, Idaho
    • Business Owner
      • Oct 2013 - Present
      • Rexburg, Idaho

      • Operate a consultation and creative services business specializing in web design,user experience, e-mail marketing, e-commerce, identity design, packaging, andbranding

    • President & Creative Director
      • Oct 2010 - Oct 2013

      • Oversaw the operations of in-house marketing and creative agency that serviced a conglomerate of companies• Managed up to 8 employees including graphic designers, videographers, and projectmanagers• Lead creative direction and strategies for advertising, web design, user experience,print design, packaging, TV and web video, radio, POP, social media, and othermarketing materials for several in-house clients.• Coordinated the development and implementation of brand and marketingstrategies in various aspects including naming, logo development, marketing tacticsand strategies, and marketing messages• Increased agency gross sales from $50,000 to $400,000 annually

    • Creative Director
      • Jan 2005 - Nov 2010

      • Awarded Dealernews Top 100 in the Nation Best Marketing Campaign - 2010• Executed and oversaw advertising and graphic design work including printedmaterials, signage, apparel, billboard, Internet, TV and radio.• Supervised design work of interns and graphic designers• Served as key member of marketing committee

    • United States
    • Higher Education
    • 700 & Above Employee
    • President
      • Aug 2004 - Apr 2005

      • Lead a student-run ad agency of over 30 members that completed over 75 clientprojects in 12 months• Streamlined operations by reducing production time by 30%, and increasingefficiency and productivity by 25%• Increased revenues for clients by up to 75%• Helped agency move from net losses of $15,000 to profits of $10,000 despite largebudget cuts by core clients

    • Art Director
      • Jan 2004 - Aug 2004

Education

  • 2015 - 2017
    Brigham Young University
    Master of Business Administration - MBA, Marketing
  • 1998 - 2005
    Brigham Young University - Idaho
    BFA, Graphic Design

Suggested Services

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Industry Focus. “Graphic Design”

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