Experience

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  The Car Park

  • Boise, Idaho Area

  • Marketing Generalist

    • Jul 2021 - Present
    • Boise, Idaho Area

    Create effective marketing resources and graphic designs for print and digital application. Projects include creation of proposals, presentations, signage packages, and marketing collateral. Delivered projects with accuracy and on time. • Contribute to the development and execution of the company’s marketing vision. • Contribute in content creation and responsible for the design and production of over 25 RFPs, each averaging 75+ pages, working under strict deadlines. 25% were successfully awarded. • Responsible for creating informative and visually appealing signage packages for parking decks, lots, on-street parking, airports, and municipalities in multiple states. • Create effective marketing materials, including trade show booths, wayfinding, sales collateral, corporate identity while maintaining brand standards, and internal communications.

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  The Centr

  • Boise, Idaho, United States

  • Graphic Designer

    • Jul 2019 - Oct 2020
    • Boise, Idaho, United States

    Worked independently and remotely as part of a creative design team to create graphic designs for print and digital application. Projects include creation of digital screens and videos, print publications, logos, and newsletters. Delivered projects with accuracy and on time.

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  Boise Philharmonic Association

  • Boise, Idaho Area

  • Marketing Director

    • May 2014 - Jun 2018
    • Boise, Idaho Area

    Crafted specialized communications, providing accurate and enticing information to readers varying from classical music aficionados to those with developing interests. Executed day-to-day design and production of print, digital, and communication materials. Tracked quality and accuracy of marketing efforts to ensure brand consistency.• Developed the strategic marketing plan and directed website redesign.• Sold print ads for 100+ page season program, generating over $40K in annual revenue.• Increased social media followers by 150% annually through written and rich media content, page takeovers, live posts, landing pages, paid ads, and metrics tracking.• Built relationships with media representatives and negotiated media buys to obtain increased community exposure, best pricing, and improved placement.

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  Premier Bride of Idaho

  • Boise

  • Publisher / Trade Show Producer

    • Sep 2001 - May 2014
    • Boise

    Developed Premier Bride and Premier Bride Showplace brands, positioning them as top wedding resources for Idaho brides and bridal businesses. Created e-commerce websites and promotional graphics for brands. Cultivated quality leads to build, engage, and retain customer base.• Published 25 editions of Premier Bride, a 100+ page bi-annual magazine. Oversaw full content development, from article writing and editing to page layout design to printing and distribution.• Produced 14 trade shows with over 50 participating businesses. Coordinated event planning, booth sales, marketing, promotion, and client relations.• Generated consistent profits; achieved 85% advertiser renewal rate for Premier Bride.

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  Cole + Company, Inc

  • Boise

  • Principal / Graphic Designer

    • Mar 1994 - May 2014
    • Boise

    Oversee marketing, illustration, graphic design projects for small businesses from concept to delivery. Specialize in brand design (including logos), sales collateral, books, magazines, catalogs, advertisements, and email marketing design. Deliver projects on time and within budget.• Provide marketing consultation services to small businesses.• Hire, supervise, and motivate external creative talent.