Okay, let’s tackle this. So Rich has skills in design, infrastructure, and recruiting, which are in demand. He has experience as the owner of Express Personnel Services, which suggests a level of expertise. However, the company is small, and the specific job title is owner, which might not be as prestigious as other roles. Location is Pocatello, Idaho, which is a smaller city. Considering these factors, I’ll estimate his hourly rate to be around $120, which is lower than average for similar skills and experience in larger cities or more senior roles.