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Bio

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Renata Bianca Fróes Sutherland is a seasoned marketing professional with expertise in banking, credit, and retail marketing. She has 9+ years of experience in marketing event coordination, customer relationship management, and sales management. Renata holds a degree from Cambridge University and is fluent in English, Spanish, and Portuguese.

Experience

  • L Zone Hostel
    • Nam-gu, Busan, Korea
    • Marketing Event Coordinator
      • Nov 2014 - Present
      • Nam-gu, Busan, Korea

  • MuzicLab
    • Boston, Massachusetts
    • Music Promoter
      • Oct 2013 - Present
      • Boston, Massachusetts

  • Route One Ministry
    • Greater Boston Area
    • Volunteer Assistant
      • Feb 2014 - Sep 2014
      • Greater Boston Area

      The vision of Route One is to minister to women exploited by the sex industry on the North Shore and the greater Boston area. Through building relationships with the women, we hope to be the light of Christ and provide for physical, emotional and spiritual needs. Providing for their physical and emotional needs might include helping them leave the sex industry and securing employment. Further our goal is that they have the tools to establish a healthy lifestyle, redeem broken relationships and have a fuller view of who they are as women created in the image of God.

  • Pedala
    • São Paulo e Região, Brasil
    • Supervisora de CRM / CRM Supervisor
      • Sep 2012 - Dec 2012
      • São Paulo e Região, Brasil

      Supervisora de Customer Relationship Management.Responsável por gestão do Database;Análise de oportunidades de bancos de dados; Elaboração de relatórios sobre a performance dos produtos; Retenção de clientes; Desenvolvimento de estudos aplicados ao comportamento de consumo; Elaboração e desenvolvimento de relatórios para acompanhamento da rentabilidade das ações de relacionamento. Elaboração e capacitação de treinamentos para equipe comercial e de vendas. Realização de pesquisa de satisfação e relacionamento com os clientes; Campanhas de marketing de relacionamento e marketing direto;Analisar perfil e apresentar a performance das bases de dados. Criação, implementação e operação do Programa de Fidelidade para clientes atuais.Supervisor of Customer Relationship Management. Responsible for managing the Database; Opportunity Analysis of databases; Reporting on the performance of products; Customer retention; Development studies applied to consumer behavior; Preparation and development of reports for monitoring the profitability of relationship actions. Development and training of staff and training for commercial sales. Realization of satisfaction surveys and customer relationships; Campaigns to relationship marketing and direct marketing; Analyze profile, and present the performance of databases. Creation, implementation and operation of the Loyalty Program for current customers.

  • Itaú Unibanco
    • São Paulo - SP
    • Assistente Gerencial / Management Assistant
      • Jun 2010 - Sep 2012
      • São Paulo - SP

      Gerenciamento de contas no varejo, venda de produtos bancários, comercialização e distribuição de produtos de investimento diretamente junto ao público investidor em agências bancárias e coordenação e treinamento da equipe.Account management in retail, banking products, marketing and distribution of investment products directly to the public investor in bank branches and coordination and team training.

  • Espaço Fashion
    • São Paulo / Ribeirão Preto / Porto Alegre
    • Subgerente / Manager Assistant
      • Apr 2006 - May 2010
      • São Paulo / Ribeirão Preto / Porto Alegre

      Vendas e pós vendas no varejo com contato direto com o cliente, treinamento da equipe no atendimento ao cliente, controle e manutenção de estoque entre outras competências operacionais.Sales and after retail sales, staff training in customer service, inventory control and maintenance and other operational expertise.

Education

  • 2014 - 2014
    International House Bangkok
    Cambridge University - Exam
  • 2013 - 2014
    Kaplan International College - Harvard, Cambridge
    English as a second language, English Language and Literature, General
  • 2013 - 2013
    Cultura Inglesa SP
    English
  • 2013 - 2013
    Fundação Getulio Vargas / FGV
    Atividades Complementares, Sustentabilidade, um valor para a nova geração
  • 2011 - 2013
    Universidade Anhembi Morumbi
    Bacharel em Marketing, Marketing
  • 2004 - 2006
    Universidade Anhembi Morumbi
    Negócios da Moda, Moda

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