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Rebecca Scott Petersen profile image

Rebecca Scott Petersen

Project Manager at Monster Graphics Studio
Intro Book
Marketing professional with expertise in brand management and project management.
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Location
Whangarei, Northland, New Zealand, NZ
Skills
  • Marketing
  • Communication
  • Brand Management
  • Adobe Creative Suite
  • Writing
  • Show all
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Bio

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Rebecca Scott-Petersen is a seasoned marketing professional with expertise in brand management, communication, and project management. She has worked with various companies, including Monster Graphics Studio, Lemongrass Productions, and Northland Regional Council, where she has developed and implemented effective branding and advertising strategies. Rebecca holds a Bachelor's degree in Advertising from Auckland University of Technology and has experience in content creation, email marketing, and team management.

Experience

  • Monster Graphics Studio
    • Project Manager
      • Jul 2019 - Present

    • Project Manager
      • Jul 2019 - Present

    • Project Manager
      • Jul 2019 - Present

  • Lemongrass Productions
    • Auckland, New Zealand
    • Brand and campaign manager
      • May 2018 - Present
      • Auckland, New Zealand

  • Northland Regional Council
    • Northland, New Zealand
    • Brand and Communications Coordinator
      • Dec 2012 - Apr 2018
      • Northland, New Zealand

      Design current and effective branding and advertising for digital, collateral, print and signage channelsManage the brand guidelines organisation-wideProject management of all council publicationsAssist with the delivery of brand strategies and plansManage the content management, editing, training and marketing of the council intranetDesign and coordinate email marketing campaigns

  • Trends
    • Auckland, New Zealand
    • Content Coordinator
      • Jun 2006 - Mar 2008
      • Auckland, New Zealand

      Collated material (photography, information, advertisements) from US clients for the range of Trends home titles, often with tight publishing deadlinesLocation sourcing and project management of multi-client featuresLiaison between sales, creative, clients and other stakeholdersResponsible for training Content Coordinator team

  • Remix Magazine
    • Auckland, New Zealand
    • National Account Manager
      • Jun 2002 - May 2003
      • Auckland, New Zealand

      Maintained large client base and developed new business (Vodafone, Nokia, Peugeot, Sony, OPSM)Increased year-on-year advertisng spend by 40%Developed and coordinated sponsorships, competitions, prizes and eventsEncouraged new readers of magazine through aspirational advertising content (increased number of top NZ fashion brands)

  • Universal McCann
    • Sydney, Australia
    • Media Buyer
      • May 2000 - Feb 2001
      • Sydney, Australia

      Buying media campaigns on a national basis (Coca-cola, Diet Coke, Pump, Burn, Lift Plus)Comprehensive TV buying, monitoring and post analysis of campaignsHigh volume of client/media contact and negotiationsAnalysis of market place trands and understanding of the Australian media marketCreating client proposals and developing creative media ideas and solutions

  • Universal McCann
    • Auckland, New Zealand
    • Media Buyer
      • Jan 1998 - Nov 1999
      • Auckland, New Zealand

      Buying media space across all media for various clients (Holden, L'Oreal, Cathay Pacific, NZI)Comprehensive pre and post analysis of campaignsHigh volume of client/media contact

Education

  • 2017 - 2017
    Nelson Marlborough Institute of Technology (NMIT)
    Certificate, Branding and Identity
  • 1995 - 1997
    Auckland University of Technology
    Bachelor's degree, Advertising
  • Write
    Certificate, Writing for the web

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