Experience

• 

  Refriango

  • Luanda, Angola

  • Chief of Staff to the CEO

    • Nov 2023 - Present
    • Luanda, Angola

• 

  FC Porto

  • Porto, Portugal

  • Advisor to the Board

    • Sep 2022 - May 2023
    • Porto, Portugal

    - Advisor to the FC Porto Board, leading a digital transformation project aimed at exploring the full commercial potential of the FC Porto brand- Quick-wins (short-term value): YoY growth in digital retail, broke the daily sales record multiple times in the digital sphere, activated new payment methods and previously unused promotional tools, started selling tickets online, and launched several loyalty initiatives exclusively for members, such as rewarding attendance

• 

  Unilabs Portugal

  • Customer Experience Director | Head of Digital Transformation

    • Jul 2020 - Aug 2022

    - Responsible for digital transformation, having launched the largest health app in Portugal and implemented the first fully remote booking, admission and payment tool for managing Covid-19 testing- Lead Covid-19 testing operation ramp up, with more than 100 new testing units opened in 6 months and over 300 employees directly dedicated to the project- P&L monitoring of over 250 multi-specialty units and more than 1,000 dedicated employees- Design and implementation of an incentive model for the entire network of retail branches, based on operational metrics but also on customer feedback and organizational climate indicators

• 

  Contidis - Candando Hipermercados

  • Luanda, Angola

  • Planning and Control Director | Board Advisor

    • Nov 2015 - Apr 2019
    • Luanda, Angola

    - Joined the team of executives who launched the Candando Hypermarkets in Angola in 2016 as Planning and Control Director - by the end of the first fiscal year, the group exceeded revenues of €150M and had over 1,000 employees- Responsible for budgeting and forecasting, reporting, financial consulting for expansion projects and management consulting for organizational transformation projects- Lead business intelligence division that served the internal organization end-to-end (from supporting business operations such as supply chain management, commercial management, operational control, market and customer analysis)

• 

  MC

  • Porto, Portugal

  • Project Manager | CMO Advisor

    • Jan 2014 - Oct 2015
    • Porto, Portugal

    - Advisor to the Chief Marketing Officer (strategic planning) for projects aimed at transforming the value proposition of the largest loyalty program in the Portuguese market- PMO for integration projects with other partners, helping to make the Continente card the largest loyalty ecosystem in the market

• 

  Roland Berger Strategy Consultants

  • Lisboa, Portugal

  • Consultant

    • Sep 2011 - Dec 2013
    • Lisboa, Portugal

    MAIN PROJECTS:RETAILING1. Development of a new Governance Model for a large Portuguese company, covering all corporate areas and geographies, including organization structure and sizing, process redesign in view of efficiency improvement2. Definition of the loyalty program strategy for a major retailer in PortugalENERGY1. Global procurement model definition for leading electricity utility, focusing on organization and processes redesignTRANSPORTATION1. Commercial due diligence, identification and quantification of efficiency and synergies levers related with the acquisition process of one of the major public transportation companies in Portugal

• 

  Universidade Católica Portuguesa - Centro Regional do Porto

  • Assistant Teacher of Quantitative Methods

    • Sep 2010 - Jul 2011