Experience

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  Grab

  • Singapore
  • Software Development
  • 700 & Above Employee

  • Partner Operations & Communication Strategy

    • Apr 2021 - Present

    Collaborating with various stakeholders across all cities (such as City Managers, engagement & acquisition team), to strengthening our supply across West Indonesia with strategic and creative initiatives & programs, in terms of supply needs, driver partners performance & quality. Resulting several notable achievement such as:- Successfully managed Kopdar Online (Aug 2021) that hold the record of highest Total People Reached in West Territory with 6.785 Reached.- Contributed to improve West Territory DAX Communication quality and effectiveness (up to 23%) by creating centralized comms in several category, e.g. Incentives, Safety & Quality, Performance Booster.- Boosting driver acquisition process trough creative initiatives and communication to overachieving the target by 270% on Q4 2021

  • West Java Online Engagement & Driver Communication Strategy

    • Mar 2020 - Apr 2021

    Managing 10 team members to plan and execute the strategy of company's communication to driver partners via online channels (Facebook, Whatsapp, Own Media) in West Java. In this role, we managed to get some great achievement, such as:- Successfully introduced our new education for drivers to achieved Active Training Rate more than 82% with Online Campaign, Rigorous Comms, and offline activation.- Maintained good fulfilment rate on holiday seasons which previously had always been a problem

  • Driver Communication Strategy

    • Jun 2019 - Mar 2020

    Managing 3 members team, we are responsible for creating communication strategy to improve the quality and performance of our driver partners in West Java, such as:- Creating education curriculum & contents to improve driver partners behavior and performance - Creating new channels of communication to deliver much more effective message

  • Partner Engagement Creative & Designer

    • Apr 2018 - Jun 2019

    Visualize the company's goal into creative art to provide the best and most effective communication to our driver partners

• 

  PT. San Alesha Amani (Branding & Technology)

  • Bandung, West Java, Indonesia

  • Creative Writer

    • 2017 - 2018
    • Bandung, West Java, Indonesia

• 

  Freelance

  • Bandung, West Java, Indonesia

  • Multimedia Specialist & Event Organizer

    • 2011 - 2016
    • Bandung, West Java, Indonesia

• 

  Zora Radio 90.1 FM

  • Bandung, West Java, Indonesia

  • Script Writer

    • 2014 - 2014
    • Bandung, West Java, Indonesia