Experience

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  Flying Squirrel Sports

  • Marketing Manager

    • Feb 2023 - Present

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  Advanced Forest Equipment

  • Rathdrum, ID

  • Marketing Director

    • Jun 2019 - Feb 2023
    • Rathdrum, ID

    • Successful in developing and executing strategic plans, setting, and administering budgets, and managing projects from inception to successful completion.• Exceptionally well-organized, with a track record that demonstrates self-motivation, creativity, and initiative to achieve both personal and corporate goals.• Apply innovative marketing and advertising strategies to increase customer acquisition, penetration, and revenue.• Control overall company image across all marketing collateral in print and electronic formats, including online.• Significantly increased contact generation and lead generation by 75% with very low budget that only permitted direct marketing activities.• Initiated a series of marketing campaigns including email, print, digital, and social media analysis. Crafted concept and content for direct mail campaigns blogs.

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  Dave Smith Motors

  • United States
  • Motor Vehicle Manufacturing
  • 200 - 300 Employee

  • Marketing Director

    • Mar 2018 - Jun 2019

    • Analyze and report on campaign results and customer behavior to identify actionable opportunities to increase sales, improve customer acquisition and improve engagement.• Implement new procedures for our Recon Process.• Implemented new procedures for our Home Delivery service.• Revamped and insured our Craigslist postings meet our budget thereby increasing our visibility on Craigslist. As a result of this it increased phoned call leads, and averages 20-30 sales a month.• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget.• Create strategy to drive qualified traffic to E-commerce sites through various channels including email, advertising campaigns, and social media campaigns. Create email strategies that fit within client’s overall digital strategy.• Manage our photo department to increase our photo count. Bought our photo count down by 40%.• Wrote catalogs, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively.• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.

  • Sales

    • Mar 2016 - Jun 2019

    2017 Ranking:• Achieved and surpassed all sales goals set up by managers.• Surpassed monthly sales quota & new customer penetration.• Consistently a top 4 performer in pre-owned sales in a sales force of 10.• Ranked #40 in company wide sales force of 238.2016 Ranking:• Consistently a top 4 performer in pre-owned sales in a sales force of 10.• Ranked #50 in company wide sales force of 226.• Build rapport and utilize customer experience to find out more about customers.• Executed problem-solving skills to determine solutions for clients.• Consulted with customers on their needs and made product recommendations.• Communicated with sales managers for daily support and strategic goals for growing and maintaining revenue.

  • Senior Graphic Designer

    • Aug 2007 - Feb 2016

    Ability to conceptualize creative concepts and visual identity, brand communications, marketing and advertising strategies. Major roles included:• Managed and coordinated graphic design projects from concept through to completion.• Developed artwork and layout for print and digital signage, banners, posters, publications and flyers.• Ensured all printed materials meet current brand requirements.• Designed labels, packaging and advertising material for automotive dealerships.• Created graphics for social channels (Instagram, Facebook & Twitter).• Developed artwork for banners, large format posters and billboards.• Expanded client base by 78% in two years by consistently delivering goal-surpassing marketing results and ensuring client satisfaction.• Problem solved complex third-party supplier queries.• Collaborated with the technology team and marketing department to update websites and increase client experience and satisfaction.• Developed a proposal that brought in clients to our website using our third party vendor. This was so successful that I have increased our leads by 95.63% from the previous year.• Worked with third party vendors on a weekly basis overseeing our accounts and increasing our leads and sales.• Created an online listing of all vehicles in the company inventory, and directing and placing all photographs for this inventory.• Created concept for weekly email for customer database.• Managed and lead a 4-person team in the production of marketing projects, promotional materials (video, photography, graphic design), website design, copywriting and audio/visual needs.• Serves as a creative guide for all key projects and events.• Oversees the organization’s social media brand strategies.

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  Search Group International, Inc

  • Hayden, ID

  • Senior Executive Recruiter

    • Jul 2017 - Aug 2017
    • Hayden, ID

    SGI's corporate structure is designed to assist client companies in finding solutions for all of their human resource needs. Whether these needs are contracted technicians, or a CEO, SGI's principles and systematic recruiting approach are applied to meet those needs. SGI's experts are also available to consult in business development, venture-backed start-up and any other needs related to organizational management.My goal is to match top talent with top tier companies in the construction market. As a consultant, I enable people to safely grow their careers while empowering companies to hire carefully and see talent they could not otherwise access.

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  Target Media Partners

  • Spokane, Washington Area

  • Lead Graphic Designer

    • Mar 2005 - Aug 2007
    • Spokane, Washington Area

    • Work closely with Sales Team ensuring clients needs are met and seeing project through from the beginning completion.• Undertook design work, ensured items are produced correctly, proofed and send by requested deadlines.• Established and sustained a professional and productive rapport with clients.• Deal with clients, both in person and on the phone, in a courteous and positive manner.• Proof-reading work prior to client sign off and any further print/finishing process.• Coached and developed Design Assistant / more junior team members.

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  Carla Ramsey

  • Manila, Philippines

  • Freelance Artist

    • Oct 2004 - Dec 2004
    • Manila, Philippines

    • Designed effective marketing materials for the owner’s night club. Created eye-catching designs and oversaw production of multiple flyers. • Developed logos for small- and mid-size businesses—designed logos and incorporated logos into designs for ads and business stationery.