Experience

• 

  Start-Up Nation Central

  • Tel Aviv, Israel

  • Digital Marketing Manager

    • Feb 2021 - Present
    • Tel Aviv, Israel

    * In charge of digital assets:1. Development: Oversaw the development of digital products, defining product roadmaps and strategies.2. Digital campaigns: Implemented and optimized digital campaigns across multiple channels including email marketing, Google, Facebook, and LinkedIn.3. Market research: Researched relevant markets to understand customers and needs4. Measurement: Conducted and defined key metrics to measure the success of online and oine campaigns.

• 

  SCADAfence

  • Israel

  • Marketing Specialist

    • Jan 2020 - Jun 2020
    • Israel

    Implementation: Collaborated with the VP of Sales to implement and configure HubSpot for ecient sales pipeline management.

• 

  iSavta.com

  • Israel

  • VP of Marketing

    • Dec 2018 - Jan 2020
    • Israel

    Product development: Led the end-to-end product development lifecycle, defining product vision, strategy, and roadmap.Cross-functional work: Worked closely with dirent teams to design, develop, and launch a new company product.Management: Managed day-to-day operations of the marketing team, including email marketing, SEO, PPC.Research and implementation: Researched, Implemented, and integrated core systems such as Zendesk, MailChimp, and Jira to support marketingand development eforts.

• 

  MTD Products

  • Germany

  • Director of Digital Marketing

    • Jul 2017 - Jul 2018
    • Germany

    As Director of digital marketing at MTD i did the following:* Align the digital marketing strategy to better suit the company's overall strategy* Manage the day to day marketing operations of 3 brands * Manage the suppliers and employees that were part of this endeavour* Work with suppliers on SEO, PPC, Campaign management, website development

• 

  Robomow

  • Computers and Electronics Manufacturing
  • 1 - 100 Employee

  • Global Digital Manager

    • Jan 2016 - Jul 2018

    As global digital manager, I was in charge of all the company's digital touch points* Marketing - Managing suppliers of SEO, PPC, Media buying, Web development, Marketing strategy, design etc. * Support - i lead the implementation of a support ticketing system (Zendesk) that managed the service of the product on a global levelProduct management - i was in charge of various projectsMapping program – lead and managed the development of an automated mapping program to pinpoint lawns that are suitable for a robotic mower. CRM – lead and managed the development of a customer database that is connected to all of Robomow’s touch points with the end consumers. Help desk management system – lead and managed the implementation of a contact center management system that collects and manages customer support tickets from every communication channel that between the customer/prospect and company.ERP and Cloud integration – defined and managed the creation of a company cloud database that connect robot and customer info as as additional data.Task management tool implementation (Jira) – was in charge of implementing a task management system across several departments in the company. Knowledge base (Zendesk) – Lead and managed the construction of a knowledge base for customer service representatives and end customers, including a automated translation process to several languages. IOT and real world program – Lead and managed the development of a personal section on the website where the customer can control his mower from a distance, change settings, view operation history and see the mower’s status.

  • Digital Marketing Manager

    • Jul 2013 - Jan 2016

    As head of digital marketing, i was in charge of defining the online strategy as well as building and managing the various company touch points in marketing perspective. Website – Lead and managed the development of a multilingual, international website with integrations to several systems such as a Knowledge base , customer support, CRM and E-commerce systems. The work involved teaming up with designers, UXers and developers.This ongoing project required the following skills:*UX*Design/UI*Web development*Product management *Project management The project was based on Agile methodology, we used sprints and product stories to get the job done, on time and with a smile. News letter program – built and designed the companies email program with monthly mass email marketing and personal emails to customers, while building a 60K customer list.SEO management- Working closely with the SEO team to bring our site to rank high on Google in over 500 words in 12 different languagesPPC management- Campaign management of over 50 different campaigns in 12 countries Video promotions - as part of the digital management, i was in charge of several video productions serving to promote our online activity. See the links below

  • IT administrator

    • Sep 2009 - Jul 2013

    Managed the day to day IT company needs as well as long term programs and goals to support the companies targets.

  • Sales manager - Israel

    • Mar 2007 - Sep 2009

    Was in charge of constructing the sales channel in Israel

• 

  Rosen&Meents

  • Tel Aviv Area, Israel

  • Bike Technician

    • Jul 2005 - Mar 2007
    • Tel Aviv Area, Israel