Experience

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  Sony Electronics Vietnam Ltd

  • Vietnam
  • Computers and Electronics Manufacturing
  • 100 - 200 Employee

  • Head of Human Resources Department

    • Oct 2022 - Present

    Lead all HR functions in the company- Leverage deep business knowledge to work closely with MD and business leaders to build human resources strategies to support business growth- Identify key talents and build appropriate talent development plans to grow talent pool of the company- Study leadership development needs and provide necessary leadership development programs to support to grow leaders- Regularly review company policies, especially compensation & benefits to ensure competitiveness in the market- Build employer branding activities and maintain frequent employee engagement and communication within limited budget- Review and strengthen HR procedures and operation to increase efficiency and improve productivity

  • Head of Video & Sound/Game Product Marketing Department

    • Jul 2021 - Oct 2022

  • Deputy Head of Video & Sound/Game Product Marketing Department

    • Feb 2021 - Jun 2021

  • Section Manager, Video & Sound Product Marketing Section

    • May 2019 - Jan 2021

    Responsibilities:• Lead Video & Sound marketing team to build business directions & strategies, define product portfolios & positioning, set up business & marketing plans, and execute to grow business• Improve business fundamentals such as restructuring roles and responsibilities of internal team, rebuilding working processes with cross-functional teams, improving forecast process, fixing operation workflow to increase work efficiency• Take initiative and coordinate with Sales Team to enhance distribution channels by rebuilding channel strategies & trading terms, enhancing retail & channel marketing activities, and improving channel PSI• Manage P&L, Commercial Investment, A&P Achievement:• Made turnaround for Video & Sound business after 1 year by achieving net sales and making it become a profitable business

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  Brain-Based Coaching

  • Vietnam

  • Results Trained Coach

    • Nov 2017 - Present
    • Vietnam

    The coaching approach is based on the Results Coaching System™ of NeuroLeadership Institute, which is neuroscience-based, process-focused, and outcome-driven, ideally for coaching rational, business-focused professionals.

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  Yen Coaching & Consultancy

  • Vietnam

  • Founder & ICF Associate Certified Coach

    • Mar 2019 - Oct 2022
    • Vietnam

    The focus is on 1:1 brain-based coaching for professionals to help them improve thinking, have better awareness about themselves, reach highest performance at work and eventually become the masters of their own lives.

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  Samsung Electronics

  • Vietnam

  • Product Marketing Manager

    • Oct 2014 - Jun 2018
    • Vietnam

    Responsibilities:Hand-phone Division - Mobile Category• Led business strategies of the premium segment of mobile division by building winning product portfolio with right positioning versus competitive products, effectively managing product life cycles from launching till end of life by defining and ensuring the right product movements • Built new innovative product services and sellout acceleration models which suit the local market to create business differentiation, achieve business targets and dominant market shares• Led cross-functional teams such as marketing communications, retail marketing, sales operations and sales to ensure successful new product launches and new commercial initiatives to be well communicated and executed on ATL, BTL and at retail channels• Managed budget, P&L and other product-related KPIs to ensure sustainable growth and achieve business and operation KPIs• Well demonstrated leadership skills with internal team as well as cross-functional teams by creating effective working processes, leveraging brain-based coaching to create effective conversations that generate insights and focus on vision/solutions, and focusing on maximizing people’s potentialAchievements:• Successfully launched flagships such as Galaxy S6, S7, S8, Note5, Note8, S9 with outstanding sales growths (highest growths in South East Asia)• Successfully built new sellout acceleration business models/initiatives such as micro-financing for phones (through financial partners or banks), trade-in, try & buy, operator subsidy, CRM programs, premium services for phone users which help bring back huge contribution to sellout as well as business differentiationAwards:• Best Initiative Execution, July 2015 & Best Initiative Planning, Aug 2017• Employee of Month, October 2015 & December 2017

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  SC Johnson

  • Ho Chi Minh City, Vietnam

  • Assistant Brand Manager

    • May 2014 - Sep 2014
    • Ho Chi Minh City, Vietnam

    Responsibilities:New Product/Packaging Development • Was the owner of the new product and packaging launches in Vietnam.• Coordinated with the Platform marketing, oversea agencies, marketing team in other countries to bring new product/ packaging design to Vietnam • Managed and led the local cross functional team to launch the new product initiatives or packaging restages in Vietnam • Tracked on the performance of the new product launches (share, distribution, sales, product quality) Communication & Promotion • Planned, proposed & executed consumer communication and promotion activities to support the new product launches • Coordinated with Customer Marketing team to ensure the synchronization of consumer and customer marketing activities • Worked with oversea creative agencies for communication materials development • Managed brand Facebook activities with local agency: Glade & Kiwi activities plan, review the content of the posts • Worked with local media agencies for media plan development, materials delivery • Controlled the allocated budget

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  Brother International Corporation Vietnam

  • Ho Chi Minh City, Vietnam

  • Product Marketing Assistant Manager

    • Sep 2013 - May 2014
    • Ho Chi Minh City, Vietnam

    Responsibilities:• Suggested and implemented marketing strategies & activities for both printers & home sewing machine businesses to build Brother brand properly and make sure the company’s targets are achieved• Cooperated with regional marketing in the new product development process• Ran new product introduction programs• Prepared product training materials and conducted training for sales reps and distributors • Cooperated with sales team to forecast the selling quantities

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  CIMBA

  • Asolo, Italy

  • Consultant - CIMBA Consulting Project

    • Jan 2013 - May 2013
    • Asolo, Italy

    • Provided research and analysis of the market entry strategy for an injection-molded plastics company based in Slovenia• The project included both secondary research of potential customers and competitors as well as primary research focused on potential customers' perceptions and key decision points related to the selection of suppliers.

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  3M Vietnam

  • Ho Chi Minh City, Vietnam

  • Marketing Specialist

    • Sep 2009 - Sep 2012
    • Ho Chi Minh City, Vietnam

    Responsibilities:Was in charge of Building & Commercial Services Division (BCSD), which was a new and high potential division in 3M Vietnam. My responsibilities were conducting primary and secondary market researches, building the business strategies, setting pricing strategies, building and executing marketing programs to ensure the annual sales targets were achieved.• Managed product portfolioo Chose the right products for Vietnam marketo Conducted new product introduction (NPI) programs to increase saleso Conducted product localization programs to reduce product cost and increase product margin to enter entry level market segment• Distribution managemento Managed distributors’ sales targets and sales repso Built annual distributor incentive programs to encourage distributors to achieve sales targetso Expanded the business into new distribution channels for NPIs • Inventory managemento Consolidated sales forecasts from sales reps and distributors to update into the system by quarterly basiso Was partially in charge of finding solutions to reduce inventory balance and non-working inventory to achieve inventory turnAchievements:• Set up the base including building product portfolios, distribution channel, and marketing strategies for the division• Exceeded expectations for sales growth for BCSD: increase revenue by approximately 69% over years 2010 and 2011• Set up a new distributor which was the first one focusing 100% of its capacity on distributing BCSD products