Experience

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  Tarek Nour Communications

  • Cairo, Egypt

  • Media Planner

    • Aug 2010 - Dec 2011
    • Cairo, Egypt

    Media Planner, Tarek Nour Communications - Cairo, Egypt: from August 2010 to December 2011. Reporting directly to the media Director. Fully responsible of the media planning and budgeting for key accounts (e.g. BNP, Beltone, High Point, LG, new homes by Cold-Well Banker, Fragalla, Banque Du Caire, Amer Group and Ministry of health). Working with the account team to identify the target audience, analyzing characteristics, behavior and media habits. Presenting proposals, with media and budget allocations and media plans. Buying packages and offers from the media channels (e.g. Rotana, Mbc‟s,CBC, OSN, Fox movies, El Hayat, Dream, ON TV, El Mehwar,Al Kahera Wa Al Nas, and Melody) and radio stations (e.g. Nogoom fm, Nile fm, Radio Masr, and Mega fm) Providing a full competitive analysis for clients, daily media updates and competitive ad alerts. Monitoring the consistency of airing, to make sure it‟s aligned with the client day to day plan and giving a rational feedback for any changes happening during the campaign. Generating reports from Statex, Zplan, and TGI.

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  Liteway for lighting

  • Cairo, Egypt

  • Marketer

    • Apr 2009 - Jul 2010
    • Cairo, Egypt

    Working in “Liteway” for decorative, Architectural & Technical lighting in the Marketing department. Working on huge projects for well-known and reputable companies (i.e. Orascom, Drake & Skull, Siemens, Emaar, Hotels…). Preparing Quotations and offers for the projects. Presenting the new plans, products and ideas in the market to the clients.