Experience

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  PHN Industry Sdn Bhd

  • Shah Alam, Selangor, Malaysia

  • General Manager

    • Jun 2022 - Present
    • Shah Alam, Selangor, Malaysia

    I've had the privilege of leading the Operation Transformation Division, encompassing the oversight of critical departments such as Customer Account Management, Cost Engineering, Process Engineering, IT, Safety, and ESG.In addition, I've been entrusted with spearheading and driving the Digitization & Digitalization Transformation

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  Techne Soft Sdn Bhd

  • Malaysia

  • Managing Director

    • Nov 2018 - Sep 2023
    • Malaysia

    As Managing Director at Techne Soft Sdn Bhd, I lead and oversee the company's comprehensive operations and strategic growth in Automation & Industrial 4.0. Our focus spans across diverse sectors including Automotive, Water Utilities, Hospitals and Stadiums. My responsibilities encompass driving business excellence, managing P&L, and spearheading initiatives that accelerate the company's expansion and market presence

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  SEG Automotive

  • India

  • Strategic Advisor

    • Feb 2019 - Apr 2022
    • India

    As a Representative and Advisor for SEG Automotive Pte Limited, I've played a pivotal role in developing the Aftermarket segment, specifically focusing on SEG products like Alternators and Starter Motors for the ASEAN Market. My achievements include successfully establishing a robust distributor partnership network in Malaysia and identifying promising potential partners in the Philippines and Indonesia

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  Bosch

  • Global Key Account Manager

    • Oct 2015 - Oct 2018

    As a Global Key Account Manager for Bosch Automotive Division, I've had the privilege of spearheading crucial responsibilities within the OEM segment for the Proton Group, which includes Lotus Co Limited. My extensive experience encompasses various aspects of sales leadership, strategy prowess, marketing and competitors’ analysis acquisition, and project managementDevelop long term business plan, investment plan and business strategyAlign and gain agreement business acquisition strategy with worldwide divisions stake holders to achieve growth targets

  • Key Account Manager

    • Oct 2012 - Oct 2015

    1. Responsible as;a. a. Key Account Manager (Country Manager - Automotive) for Toyota Group (Toyota, Daihatsu and Hino - Indonesia)b. Key Account Manager for 2-Wheeler in ASEAN (Honda, Yamaha, Suzuki and all motorcycle business in ASEANc. Key Account Manager for Chinese OEM in ASEANd. Key Account Manager for General Motor in IndonesiaManaging the Business Strategy, Sale and Acquisition, Marketing Strategy, Price Management, I have experienced develop the long-term strategic plans and investment strategies and proven track record of successfully establishing and overseeing the entire process of building and launching a factory for the assembly of fuel injectors and Engine ECUs from the ground up

  • Key Account Manager

    • Feb 2009 - Sep 2012

    As a Key Account Manager for OEMs in Malaysia, I held responsibility for managing key accounts including Proton, Perodua, Honda, Nissan, MTB, and VW. My portfolio covered a range of product divisions including Car Multimedia, Gasoline System, Chassis System, Brake Control System, Electric Drive, Starter Alternator, and Automotive Electronics.I excelled in developing both short- and long-term business strategies for OEMs in Malaysia across all product divisions that aligned with worldwide division stakeholders, all aimed at achieving ambitious growth targets

  • Account Manager

    • Feb 2003 - Jan 2009

    As an Account Manager specializing in the Automotive OEM sector within the ASEAN market, my portfolio included industry leaders such as Toyota, Daihatsu, General Motors, Honda, Perodua, Nissan, and Proton for the Car Multimedia Product Division.My expertise shines through in various facets of my role:• Crafting dynamic short- and long-term business strategies.• Conducting comprehensive market analyses.• Spearheading pre-sales efforts.• Excelling in business acquisition.• Navigating intricate project management.• Establishing strong account management practices.• Facilitating seamless customer interactions.• Ensuring efficient logistical operations.I am passionate about driving success in the ever-evolving landscape of the automotive industry

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  Autovisor

  • Selangor, Malaysia

  • Head Of Department - Business Development

    • Jan 2004 - Feb 2005
    • Selangor, Malaysia

    I've held the role of Department Head, overseeing the department's performance in meeting targets. My responsibilities encompassed guiding cross-functional teams in Sales and Marketing, Project Management, and Business Collaboration Strategy to achieve our collective goals

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  Proton

  • Shah Alam, Selangor, Malaysia

  • Senior Engineer

    • Nov 1995 - Jan 2002
    • Shah Alam, Selangor, Malaysia

    I possess extensive technical purchasing expertise gained during my tenure in the Purchasing Department. I specialized in pivotal areas including Competitive Sourcing, Supplier Selection, Components Localization, Supplier 4M Assessment, Project Management, and Supplier Management. My leadership led to effective management of both local and overseas vendors, particularly in the domains of electrical and chassis component