Experience

• 

  이어혜다 (Hye-da)

  • Co-Founder / Planning Director

    • Mar 2024 - Present

• 

  Purgo Biologics Inc.

  • South Korea
  • Medical Equipment Manufacturing
  • 1 - 100 Employee

  • Strategy Planning & Marketing Team Manager

    • Dec 2021 - Dec 2023

    Planning and Operations Management* Marketingㄴ Conducted comprehensive Market Research and Customer Experience (CX) surveys.ㄴ Utilized tools such as Tableau and Google Data Studio for data visualization and analysis of Marketing and Sales data.ㄴ Oversaw Product Management for medical devices, including Bone Graft, Membrane, and Suture, with a focus on new product launch planning.ㄴ Orchestrated Marketing events (Exhibitions, Company events) and developed strategic promotion plans.ㄴ Managed the planning and coordination of Marketing materials.* Sales Planningㄴ Developed Sales policy planning for both direct and indirect channels.ㄴ Implemented Sales e-Tool based on centralized sales data using CRM.ㄴ Led the planning and implementation of 2023 sales policy changes, including adjustments to all-product unit prices and channel-specific supply prices.ㄴ Spearheaded changes in the online and offline sales structure.* Business Planning & Set-Upㄴ Planned, reorganized, and managed websites (company website, online mall, education site) and web programs for sales(CRM) & clinical study(e-CRF).ㄴ Established Sales and Operations Planning (S&OP) processes.

  • HR Team Manager

    • Aug 2021 - Dec 2021

    Spearheaded Human Resources strategy and policy development, including Compensation & Benefits (C&B), Learning & Development, and Staff Engagement (Recruiting).

• 

  SEEGENE INC.

  • South Korea

  • Senior Talent Acquisition Manager

    • Aug 2020 - Jul 2021
    • South Korea

    * Talent Acquisition for R&D Division (Bio, IT)ㄴ Overseeing talent acquisition efforts for the R&D department, focusing on areas such as Bioinformatics, AI, Data Science, UX/UI design, and Software Development.ㄴ Managing R&D projects, strategizing R&D initiatives, and overseeing product development in areas such as Life Science R&D and clinical research.* Recruitment Programsㄴ Executed various recruiting programs to attract and onboard top-tier talent.* Business Partnership for Recruitmentㄴ Collaborated closely with stakeholders to align recruiting efforts with overall business objectives.

• 

  CareerCare

  • 대한민국 서울 강남구

  • Part Leader/ Sr.Consultant at Healthcare & Service team

    • Sep 2013 - Nov 2018
    • 대한민국 서울 강남구

    * Recruitment in Healthcare Industry (Pharma, Medical Device, NGO, etc)ㄴ Managed end-to-end recruiting processes for various sectors within the healthcare industry, including Pharma, Medical Device, and NGOs.* Recruitment Strategy Consultingㄴ Provided consulting services to customer companies, offering expertise in developing and optimizing recruitment strategies tailored to their specific needs.