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Bio

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Mike Foley is a seasoned marketing professional with extensive experience in driving sales growth and improving profitability. He has held various leadership roles, including National Sales Manager at RecorGroup and Assistant Sales Manager - Grocery at Albertsons Companies. Foley has a proven track record of developing and executing innovative sales, business, and promotional strategies to maximize volume growth, revenue, and distribution. Foley holds a Bachelor's degree in Marketing from Boise State University and has developed expertise in data analysis, market research, and business development. He is proficient in various software tools, including Salesforce, Exceedra, and BluePlanner. Foley is a strong communicator and has experience working with cross-functional teams to drive business outcomes. Foley is currently based in Meridian, Idaho, and is available for new opportunities in the marketing and sales space.

Experience

    • National Business Manager
      • Jun 2021 - Present

      • National Sales Manager calling on Albertsons national NCD/ACM teams as well as divisions, managing and addressing daily business needs, requests, NICIs, and annual reviews.• Effectively managed 75+MM in annual revenue among client’s portfolios; meeting or exceeding budgeted sales, margin, and profit plans.• Successfully strategized plans to overcome list cost increases of 10%+ and 1MM+ trade reductions tasks with outcomes of meeting and exceeding volume and profitability goals.• Spearheaded and presented national (NCD/ACM) and divisional (ASM) category reviews utilizing EYC Shopper 360 data, SPINs, IRI, and syndicated data sources. • Achieved 100%+ of annual sales revenue targets and effectively managing forecasts, expense and promotional trade spend budgets utilizing various trade management software such as Salesforce, Exceedra, and BluePlanner. • Devised innovative sales, business, promotional and marketing strategies to maximize volume growth, revenue, distribution, profitability, and return on investment at the point of sale.• Successfully negotiated and completed multiple winning model agreements with Albertsons. • Managed and assisted in creation and analyzing of demand and shipment forecasts, promotional/trade management plans, and shopper marketing activities• Analyzed divisional and national distribution and coordinated at shelf out of stock gap closures increasing overall ACV on key items.

    • Assistant Sales Manager - Grocery
      • Jun 2019 - May 2021
      • Boise, Idaho

      • Increased sales 15%+ while maintaining profit and unit growth and outpacing MULO markets regionally and nationally. • Functioned as the Intermountain NOSHE lead, coordinating national programs with Albertsons initiatives, attending trade shows and organized suppliers planning, innovation, and assortment.• Oversaw total store grocery management of Market Street flagship stores including advertisements, assortment, display planning, and in-store execution.• Developed and implemented annual promotion calendars (including writing ads) by category to support merchandising strategies / initiatives and conducted post-promotional analysis and recommendations for appropriate actions.• Managed financial period sales and P&L scorecards and other performance metrics.• Hosted quarterly and annual reviews with top CPG manufacturers to analyze category performance, assortment / new items, competitive / consumer trends and identifies category development opportunities.• Worked closely with procurement teams and communicated category and promotional plans to ensure desired service levels and optimum inventory positions were achieved.

    • Schematic Coordinator - DC Liaison
      • Nov 2017 - Jun 2019

    • Reset Coordinator
      • Jan 2017 - Nov 2017

      Scheduling, coordination, and execution of Albertsons/Safeway division merchandising projects, such as new stores, remodels, refreshes, and other store specific division merchandising activities, including the maintenance of data accuracy in the eMapping database. This position reports to the division Reset ManagerDevelop execution plans for all approved full store merchandising plans (new stores, major remodels, full store refreshes, including identifying resource needs and timing, scheduling daily and weekly project work flow, identifying and ordering all hardware needs following Construction guidelines, - Develop merchandising and execution plans for partial store merchandising plans, including identifying resource needs and timing, scheduling daily and weekly project work flow, identifying and ordering all hardware needs following Construction guidelines- Coordinate and develop set up orders for new stores and other projects, schedule deliveries, and organize product staging to meet each projects needs and timing.- Manage and direct the new store/remodel team at assigned store projects, successfully execution merchandising plans within assigned completion dates- Communicate project resource needs, timing, and other requirements to the 3rd party labor provider in a timely manner in order to maximize program efficiencies- Champion and maintain eMapping database accuracy/integrity for all changes made because of partial resets, project updates, validation execption reporting corrections, and any other changes made in the stores.

    • Department Specialist / Pricing Analyst
      • Jan 2015 - Nov 2017

      • Supported Intermountain division category sales manager in a variety of specialized duties from assigning pricing, merchandising, or receiving and submitting vendor promotional claims. • Utilized SQL software to extract sales and pricing and data as well as manage inventory.• Completed retailing and discontinuation of items from new items meeting notes as well as managing, setting up, retailing, and line coding own brand conversions items.• Facilitate post-ad weekly scorecard analysis, recapping sales and inventory positions.• Processed vendor contracts and created promotional events using Salesforce.• Managed multiple categories private label assortment’s pricing in coordination with national brand pricing’s parity, shielding, and merchandising strategy. • Utilized competitive pricing data for decision-making while projecting gross margin impact.• Maintained, filed and sorted invoices, receipts, contracts, or other special department documents.

    • Sales Analyst PT
      • Aug 2014 - Nov 2014

      Responsible for extracting and translating raw data and information into practical and usable reports and presentations. Managing multiple projects and interface with clients and business mangers to interpret findings, information, and insights regarding customer, markets, and promotional effectiveness. Utilizes data and supporting software to extract raw eta for developing presentations, graphs, and templates. Analyses ROI market metrics and interprets data sets to identify cause effect relationships with industry trends, product behavior, and promotions. Develops predictive models based on key drivers to enhance and anticipate market and customer segmentations and attrition.

    • Category Analyst
      • Aug 2013 - Jul 2014
      • Boise, Idaho Area

      Assisted clients, customers, and Business Development Managers by analyzing data and presenting it in a format, which can be used to make effective business decisions.Job Responsibilities:Data CollectionSource data from syndicated, customer-specific and/or market resourcesMeet specific needs of requesting party by determining appropriate data selection and custom assortment as directed by supervisorData Analysis/Interpretation/ApplicationQuantify, analyze, and interpret dataEvaluate the reliability of source information by weighting raw data and organizing results for analysisCreate excel templates utilizing raw dataProject ManagementMaintain project schedule by monitoring project progress, coordinating activities, resolving problems and make adjustments as needed to meet deadlinesPresentation DevelopmentOrganize information into presentation format by studying, analyzing, interpreting and classifying dataPresentation DeliveryAssist the management team as needed by participating in presentations to answer any questions regarding the data and data analysis information

  • Norco
    • Boise
    • Marketing Assistant (Internship)
      • Mar 2013 - Jul 2013
      • Boise

      Producing a product inventory database while supporting development of Norco's new E-Commerce website and product catalog.

    • CRG
      • Jan 2009 - May 2010

Education

  • Boise State University
    Bachelor's degree, Marketing
  • Boise State University
    Bachelor of Arts - BA, Marketing
  • Boise State University
    Bachelor's degree, Marketing

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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