Okay, let’s calculate this. So Matt has 25 years of experience in the insurance industry, which is a significant amount of time. His role as an insurance broker and agent suggests he has a strong understanding of the industry and its various components. He also has a Bachelor’s Degree in Business Administration, which adds to his credibility. Skills like management, strategic planning, and Microsoft Office are also in demand. Considering his experience, education, and skills, I would estimate his hourly rate to be around $125. This is slightly below average for an insurance professional with his experience, but it's still a competitive rate given his location in Meridian, Idaho, which may have a lower cost of living compared to other parts of the country.