Okay, let’s tackle this. So Matt Hogan has a mix of artistic skills, including illustration, graphic design, and tattoo art. He's worked as a tattoo artist, which is a specialized role. Location is Rigby, Idaho, which is a smaller market. Artistic professionals with similar skill sets in smaller markets might charge lower rates. Considering his experience and skills, a rate of $75 per hour seems reasonable, which is lower than average for a graphic designer or illustrator in a larger market but still reflects his expertise in tattoo art.