Experience

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  Robb Consulting

  • Orlando, Florida

  • Independent Consultant

    • Nov 2007 - Present
    • Orlando, Florida

    I am an Orlando-based public relations and corporate communications consultant. I specialize in individualized attention to meet the specific needs of my clients.

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  University of Central Florida

  • Orlando, Florida

  • Associate Director of Development and Donor Relations

    • Sep 2006 - Sep 2007
    • Orlando, Florida

    Donor relations counsel and support for senior UCF Foundation management. Worked closely with senior UCF administrators in the development and implementation of donor relations related strategy and events. Strengthened relationships with UCF donors through increased donor-centric communication and the timely resolution of donor-related issues.

• 

  CIBC

  • Canada
  • Banking
  • 700 & Above Employee

  • Senior Communications Consultant

    • May 2004 - Aug 2005

    Communications counsel and change management support to senior business leaders in the areas of strategic leadership communications, key bank-wide process engineering initiatives and organizational redesigns. Managed strategic divisional communications to a country-wide audience of risk, compliance, field support and distribution channel (Telephone and Online Banking) representatives. Responsible for development of divisional communication strategies and supporting departmental tactical plans. Aligned client communication goals with high-level institutional strategy and objectives. Liaised with organizational partners to identify communications opportunities and potential issues impacting client initiatives. Responsible for website development and management including content development.

  • Sales Communications Consultant

    • May 2000 - May 2004

    Provided communications consulting services supporting the development and/or implementation of new products, new processes and other bank-wide initiatives. Provided change management consulting and support for process reengineering and other bank initiatives. Consulted on annual communications planning and strategy. Responsible for alignment of divisional communications goals with corporate level strategy and objectives. Managed divisional communication of sales, product, process, legal, risk and compliance issues. Prioritized sales force communications to increase revenue generation targets. Responsible for website development and management including content development. Created and disseminated both print and online sales effectiveness and coaching materials for a nation-wide sales force. Liaised with organizational business partners to identify emerging issues and communications opportunities. Served as editor of a 30 page monthly sales force magazine.

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  Manulife Financial

  • Waterloo, Ontario, Canada

  • Communications Consultant

    • Jan 1998 - Aug 1999
    • Waterloo, Ontario, Canada

    Developed and implemented internal and external communication policies and plans. Prepared press releases, newsletter articles and other communications materials. Responsible for communication, change management and human resources consulting services to various projects and initiatives. Developed and implemented a communications strategy for company-wide Year 2000 technology projects. Responsible for corporate event planning and coordination.

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  University of Florida

  • Gainesville, Florida

  • Communications Specialist

    • Aug 1990 - Aug 1993
    • Gainesville, Florida

    Working for an academic department, I was responsible for the preparation of research grant applications, editing the departmental fundraising/alumni newsletter, preparation of departmental publicity and press releases, and event planning including conferences and fundraising activities.