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Márcio De Menezes Coimbra profile image

Márcio De Menezes Coimbra

Gerente de Negócios: Workwear (Brasil&Exportação) / Representante da Canatiba para Mercado Argentino at Canatiba Denim Industry
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Seasoned executive with 20+ years of experience in marketing, commercial, and business management.
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Location
Americana, São Paulo, Brazil, BR
Languages
  • English Professional working proficiency
  • Spanish Native or bilingual proficiency
  • Portuguese Native or bilingual proficiency
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Bio

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Márcio De Menezes Coimbra is a seasoned executive with 20+ years of experience in marketing, commercial, and business management, holding various leadership positions in companies such as Santista, Canatiba Denim Industry, and ALPINA TÊXTIL. He has a strong background in business development, product management, and team leadership, with expertise in marketing, commercial, and customer service. Márcio holds a degree in Engineering from the University Center of FEI and a post-graduation in Marketing from ESPM.

Experience

  • Canatiba Denim Industry
    • Santa Bárbara d'Oeste, São Paulo, Brasil
    • Gerente de Negócios: Workwear (Brasil&Exportação) / Representante da Canatiba para Mercado Argentino
      • Aug 2021 - Present
      • Santa Bárbara d'Oeste, São Paulo, Brasil

  • ALPINA TÊXTIL
    • Morungaba, São Paulo, Brasil
    • Gerente Negócios Fios, Tecelagem e Malharia.
      • Jun 2021 - Jul 2021
      • Morungaba, São Paulo, Brasil

  • Santista
    • Brazil
    • Textile Manufacturing
    • 700 & Above Employee
    • Statutory Director and Responsible for the Comercial/Business
      • Jan 2014 - May 2021

      . Marketing, Comercial, Customer Service and P&D leader.. Responsible for the JW turnaround, has positioned the company to the leader of the Premium Segment obtaining differentiated results through strategiesfor the development of new products, branding actions, cross marketing, adjustment of the commercialization channel, and structuring of areas and teams.. Increased the share of the JW business, going from 45% to 70% of profits.. in 2016 I operated as acting General Manager and modified the work approach at the factory in regards to ethic issues. I have successfully done the turnaround in the command structure of the factory unit and rescued the important of performance indicators such as: moral, quality, cost and S&Op.

    • Business Manager Brasil&Export South America
      • Jan 2017 - Dec 2017

      . Marketing, Comercial, Customer Service and P&D leader.. Responsable for the Jeanswear and Workwear Business.

    • General Manager
      • Jun 2016 - Dec 2016

  • Santista
    • Brazil
    • Textile Manufacturing
    • 700 & Above Employee
    • Comercial Manager
      • Jan 2008 - Dec 2013

    • Marketing Manager
      • Jan 2006 - Dec 2007

    • Product Manager
      • Sep 2001 - Dec 2005

  • Rhodia
    • Brasil
    • KeyAccount
      • Sep 1998 - Sep 2001
      • Brasil

  • Vicunha
    • Brasil
    • Marketing Coordinator
      • Jan 1997 - Sep 1998
      • Brasil

  • Coteminas
    • Blumenau Area, Brazil
    • Trainee (Brands Artex e Santista)
      • Jan 1996 - Jan 1997
      • Blumenau Area, Brazil

Education

  • 1991 - 1995
    The University Center of FEI
    Engenharia Textil, ENGINEERING
  • 1998 - 2000
    Escola Superior de Propaganda e Marketing
    (ESPM) Pos Graduation, Marketing

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Industry Focus. “Textile Manufacturing”

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