Bio
Experience
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AI Partnerships
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Apr 2024 - Present
Leading GSMA's initiatives in AI
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Empatia Health
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London, England, United Kingdom
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Co-Founder
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Mar 2023 - Jan 2024
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London, England, United Kingdom
Founder of Empatia Health a life coach for Type 1 diabetics
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Antler
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London, England, United Kingdom
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Founder
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Jun 2023 - Aug 2023
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London, England, United Kingdom
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Head of Search Product Specialism.
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Jun 2020 - Dec 2021
Lead a team of Product & Growth specialists who partner with the largest brands across the UK to grow their digital business through Google.
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Head of Digital Experiences Google UK
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Sep 2017 - Jun 2020
Ran a Team of Product managers, UX Researchers, Front End engineers, and Search specialistsHelp Large UK Consumer brands grow through building better digital experience and more sophisticated digital marketing.
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Head of UK Apps
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Jan 2017 - Sep 2018
Ran a virtual team of App Growth specialists helping App advertisers grow through Google.
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Mobile Lead
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Mar 2015 - Jan 2017
Worked with the top 100 brand and performance advertiser across the UK to showcase how they can make the most out of mobile through Googles, signals, tools and technologies.
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Senior Account Manager
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Jun 2014 - Mar 2015
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ESADE
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Barcelona Area, Spain
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MBA student
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Jul 2012 - May 2014
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Barcelona Area, Spain
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CEIBS
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Shanghai City, China
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MBA Exchange Student
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Sep 2013 - Dec 2013
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Shanghai City, China
MBA exchange student at CEIBS one of the top MBA schools in both Asia and the world.
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Business Development Manager
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Jun 2013 - Aug 2013
New Business manager at Itnig, a incubator in Barcelona, and Business development manager for Adverway, a Barcelona based startup, which connects the power of brands with the power of gaming.
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Unilever
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London, United Kingdom
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Brand Manager
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Aug 2010 - Jul 2012
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London, United Kingdom
European Brand Manager in the Detergents department. Responsible for global innovation projects, country managements and P&Ls, plus communications campaigns especially in digital and mobile channels
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Innovation Manager
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2007 - 2010
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Education
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2012 - 2014ESADE Business School
Master of Business Administration (MBA), Business Administration and Management, General -
2013 - 2013China Europe International Business School (CEIBS)
Master of Business Administration (MBA), Business -
2003 - 2007The University of Edinburgh
2:1, Economics and Politics
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Industry Focus. “Telecommunications”
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