Experience

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  aitia biotech

  • Medellín, Antioquia, Colombia

  • Business Director - Medicinal mushrooms

    • May 2023 - Present
    • Medellín, Antioquia, Colombia

    I lead strategic planning initiatives to drive revenue growth and strengthen client relations. Through collaborative teamwork and innovative marketing strategies, we achieve remarkable results. This experience underscores the importance of strategic vision, effective leadership, and client-centric approaches in achieving business success.www.alimentosinteligentes.co

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  Airbnb

  • Antioquia, Colombia

  • Airbnb superhost

    • Jan 2022 - Present
    • Antioquia, Colombia

    As an Airbnb Superhost, I am passionate about providing exceptional hospitality experiences to guests from around the world. With a proven track record of consistently high ratings and glowing reviews, I pride myself on creating a welcoming and comfortable environment for travelers to call home during their stay.

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  Agaval S.A.

  • Medellín, Antioquia, Colombia

  • Sports Category Director

    • Jun 2022 - May 2023
    • Medellín, Antioquia, Colombia

    Experienced in driving category expansion, elevating brand presence, and guiding high-performing teams within the dynamic realm of sports footwear (sneakers).

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  Career Break 2021

  • Student

    • Mar 2021 - Nov 2021

    As I pressed the pause button on my professional journey, I decided to dive into a new chapter—studying English and nurturing my personal world. Beyond the corporate hustle, I embraced a unique story of self-discovery, language learning, and enriching experiences. I was excited to share this transformative journey and connect with fellow language enthusiasts! Skills Acquired: Self-Reflection, adaptability, continuous Learning.

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  Línea Directa S.A.S

  • Medellín, Antioquia, Colombia

  • Chief Marketing Officer - Women's clothing

    • Apr 2018 - Feb 2021
    • Medellín, Antioquia, Colombia

    Since the creation of the brand, I have spearheaded the development of innovative marketing strategies based on thorough market analysis. Working closely with cross-functional teams, we successfully positioned and launched new products, resulting in significant customer acquisition and retention. Through efficient budget management and strong team leadership, we maximized return on investment and fostered a culture of collaboration and innovation. Our performance-driven approach drove remarkable revenue growth and solidified our brand's position as a market leader in the dynamic world of women's fashion.

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  ALMACENES FLAMINGO S A

  • Medellín, Antioquia, Colombia

  • Product Manager - Men's clothing

    • Mar 2017 - Mar 2018
    • Medellín, Antioquia, Colombia

    Leadership in selecting and developing the men's fashion proposal, meticulously curating assortments to fulfill customer needs. By conducting thorough competitive analysis and trend forecasting, I pinpointed market gaps and opportunities. Crafting pricing strategies to maintain competitiveness, I efficiently handled inventory and budgets.

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  Albaka.com

  • Medellín, Colombia

  • Marketing and sales Manager - Healthy food

    • Jan 2015 - Jul 2016
    • Medellín, Colombia

    Market-savvy startup strategist with expertise in market research, marketing planning, product/service strategy, and pricing strategy.

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  Coltejer S.A

  • Medellin, Colombia

  • Category Manager - Home textile

    • Jul 2013 - Dec 2014
    • Medellin, Colombia

    I led strategic planning and market analysis efforts, ensuring our brand resonated with customers. Through effective negotiation and partnerships, our sales performance soared, driven by strong team leadership. We thrived on innovation, adapting to meet evolving market demands.

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  GAP y Banana Republic Latam

  • Panamá

  • Purchasing Director

    • Jun 2011 - Sep 2012
    • Panamá

    I led market research and analysis, guiding strategic planning for products, pricing, promotions, and merchandising. With insights into shopper behavior, we tailored our approach, delivering personalized customer support and driving sales throughout the product lifecycle.

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  Grupo Éxito

  • Medellín, Antioquia, Colombia

  • Category Manager - Men's clothing

    • Jun 2006 - Jun 2011
    • Medellín, Antioquia, Colombia

    I oversaw projects from concept to completion in a flexible work environment. I managed sales, product planning, and execution throughout the lifecycle, using market research and analysis to tailor strategies effectively. Our focus on efficiency and profitability drove successful trading outcomes, while innovative sales strategies kept us ahead.

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  DHL Express Colombia Ltda.

  • Bogotá - Medellín, Colombia

  • Regional Key Account Manager - Import & Export

    • Nov 2002 - Dec 2005
    • Bogotá - Medellín, Colombia

    I utilized market research to inform our marketing and sales strategy, while also providing logistics and import consulting. With a commitment to personalized customer support, I built strong relationships and delivered tailored solutions for our clients.