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Leon Rugara is a seasoned marketing professional with 10+ years of experience in strategic planning, business strategy, and management consulting. He has a strong background in digital marketing, market research, and data analysis. Leon holds a Bachelor of Science degree in Economics from Africa University and has worked with various companies in Zimbabwe, including Ok Zimbabwe, Black Raw Media, Makuru Designs, Natpak (Pvt) Ltd Zimbabwe, Cairns Foods Limited, and ALT Construction T/A ALT Investments.

Experience

  • Ok Zimbabwe
    • Harare, Zimbabwe
    • Marketing Manager Digital & Ecommerce
      • Jan 2022 - Present
      • Harare, Zimbabwe

  • Black Raw Media
    • City of Johannesburg, Gauteng, South Africa
    • Marketing Specialist
      • Mar 2020 - May 2022
      • City of Johannesburg, Gauteng, South Africa

      My role is to offer the below services to the Black Raw Media clients. Clients are in FMCG, e-commerce & service industries.Marketing Strategy/Brand Management (Branding, Packaging design, retail listing, promotions calendar, annual budgets, performance tracking matrices, ROI, marketing collateral, market size & share calculations)Digital marketing (Google, Facebook, Instagram, Linked In, Twitter)Research & Analytics

  • Makuru Designs
    • Harare, Zimbabwe
    • Marketing Manager
      • Mar 2015 - Jan 2021
      • Harare, Zimbabwe

      My role is to grow the brand and bottom line Internationally for both the retail and wholesale business. Ensuring seamless integration with all operations and digital parts of the business.Product Development & Branding Market Research (Tends, Forecasts, Competitor analysis)Digital Marketing (Google, Facebook, Instagram)Website Daily Management (Customer Liaison, Coupons, Bounce Rate, Media, etc)Website Design Graphics Design (Product Posts & Social media posts)Detailed Analytics and ReportsPayment GatewaysBusiness Diversificationhttps://www.makuruhandicrafts.com/

    • Exports Manager
      • Mar 2019 - Mar 2020
      • Harare, Zimbabwe

      Sales and Marketing of brand and products into the region (SA, Mozambique, Malawi, Zambia)

    • Zimbabwe
    • Food and Beverage Services
    • 200 - 300 Employee
    • Head Of Exports
      • Mar 2018 - Mar 2019

      Growing the organisation's top-line and brand awareness outside of ZimbabweMain Duties Include:Market Analysis - (Determine market size, Competitor analysis, Set growth targets for the region, identify any barriers and regulatory requirements, Risk Analysis, etc.)Distributor Recruitment (Contract Development, Due Diligence, Initial Engagement, Foreign Market Visits, etc.)Customs & Excise Intellectual Property Management (Protection of company Trademarks and Patents in all markets) Marketing and Brand Development in foreign markets - (Promotion planning, Pricing, Packaging changes, Above the line and Below the line strategies working distributors)Liaison with all export stakeholders (Banks, Clearing Agents, Export promotion bodies)

    • Strategy Assistant to the CEO
      • May 2016 - May 2018

      Analysing business data and developing overall business growth strategyMain Areas Include:Category/Brand Manager - Beverages (Product Development, Category/Brand Planning and budgeting, Advertising, Event & Exhibition management, Social media, market analysis, product launching, etc.)Attending all high level strategic meetingsWorking with the CEO on all critical company projects (Short & long term) - (High level data analysis, performance management, overall company marketing strategy, designing presentations (for Board, key clients and executives), presenting to the key audiences)Export Manager (Market Analysis, Distributor Recruitment, Customs & Excise, Advertising and Brand Development in foreign markets, Market Pricing, Risk Analysis, etc.)

    • Business Analyst & Market Researcher
      • Aug 2012 - Dec 2014
      • Gaborone, Botswana

      My role was to collect and analyse business & market data (time series, qualitative and questionnaires). After a detailed quantitative analysis, i would compile detailed reports/business plans with accurate financial forecasts for presentation to management and potential investors. I was also responsible for interpreting economic policy and identifying threats and opportunities for the company in the short and long run.Areas researched include:Bulk Commodity Logistics in Southern AfricaMulti Residential (Cluster Housing) ConstructionCooking Oil Manufacture and Value Addition of Vegetable Oils In BotswanaGrain Commodity Trading in Botswana and Zimbabwe

  • SIFRA Automotive
    • Gaborone, Botswana
    • Director: Finance and Marketing
      • Feb 2010 - Feb 2012
      • Gaborone, Botswana

Education

  • 2007 - 2012
    Africa University
    Bachelor of Science (B.Sc.), Economics (Honours)
  • 2004 - 2006
    City of Oxford College
    A Level, Maths, Economics, ICT

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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