Okay, let’s calculate this. So Leon has 30 years of experience as a graphic designer, which is a significant amount of time. His skills include Adobe Creative Suite, brand development, typography, and illustration, which are all in demand. Location is Rupert, Idaho, which is a smaller market. Considering his experience and skills, he could charge around $100–$200 per hour for basic design work. However, his expertise in brand development and illustration might warrant a higher rate, maybe around $150–$250 per hour. Let’s check averages. Experienced graphic designers in smaller markets might average $100–$150 per hour. So I’ll estimate around $125.