Experience

• 

  Northland Rugby Union

  • Whangarei, Northland, New Zealand

  • Marketing Manager

    • Oct 2022 - Present
    • Whangarei, Northland, New Zealand

    I am responsible for marketing development and execution at Northland Rugby, with the goal to demonstrate our brand values and purpose throughout Northland. With multiple stakeholder groups factored into our marketing and comms plan, our goal is to improve the way Northland Rugby communicates to our audiences in an authentic and engaging manner. - Strategy development and marketing planning - Website redesign and build - Implementation and onboarding of CRM and automation system that allows us to better segment and communicate to our stakeholder groups - Tailored communications to stakeholder groups - Development and execution of marketing campaigns, content and collateral - Working with the Commercial Manager to build campaigns focused around driving commercial goals- Email marketing - Development of lead capture plan for 2023, including the development and execution of CTAs, forms and autoresponder campaigns to build tailored communications - Working with the Community Pathways manager to develop communication plans for community stakeholder engagement- Working with the team to develop and deliver 3 year strategic plan

• 

  McKay

  • New Zealand
  • Appliances, Electrical, and Electronics Manufacturing
  • 200 - 300 Employee

  • Business Development and Marketing Manager

    • Aug 2021 - Sep 2022

    The opportunity arose to lead the BD and marketing department. During this time I led a talented team. BD duties: - Market research on key sectors to inform strategy and planning. We build our yearly plans around the sectors and opportunities which were showing growth or had projects of interest. - Conducting client outreach and meetings with the goal to secure a strong forward work pipeline. - Sales pipeline management.- Bid and tender management. - Identifying projects of interest in early stages of concept, design and pre-construction. - CRM and sales software management. Marketing duties:- Using market research data to develop yearly plans for our key sectors and services. - Developing yearly marketing strategy, campaign plans and budget.- Marketing to sales funnel plans and implementation. - Management of marketing team and external agency projects, including the brand development for a consumer-facing electric propulsion company.- Management of marketing automation software and workflows. - SEO audit project.- Digital and social media advertising. - Building email marketing and autoresponder campaigns. - Running A/B testing for digital collateral to gain insight into our target market and optimise our pages and ads. - Analysing and presenting key campaign and pipeline data to the board.

  • Marketing Manager

    • Apr 2021 - Aug 2021

    In this role, I worked to formalise the marketing function through detailed marketing planning and strategy for the upcoming year. I worked closely with the BD Manager to identify our key opportunities and build focused marketing campaigns to capitalise on these, with the end goal of promoting our services to the right people and increasing our work win rates. Below is a summary of duties performed: - Marketing planning and strategy development - Content production and digital collatoral creation - Marketing automation setup and management - Press release and thought leadership content creation and placement - Marketing and sales software management

  • Marketing and Business Development Coordinator

    • Nov 2018 - Apr 2021

    This role involved managing and executing marketing strategy to ensure that the McKay Group's clients and employees know just what we do to ensure we are making a difference to a multitude of industries and sectors throughout New Zealand and the world. Below is a summary of the duties performed in this role:- Bid writing and proposal development for RFPs and EOIs up to $100million - Website redevelopment for McKay and two other group companies - Event management for national and international conferences and events- Social media marketing - Email marketing - Graphic design in all aspects, including infographics, brochures, signage, proposal documents and internal communication documents- Marketing reports - The identification, setup and onboarding for new CRM, sales and marketing automation system HubSpot - Delivering system training for CRM/Sales

• 

  Ambition PR

  • United Kingdom
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Executive

    • Jul 2018 - Nov 2018

    Same as below.

  • Junior Account Executive

    • Sep 2017 - Jul 2018

    Same as below but with an increase in accounts managed.

  • PR Placement

    • Sep 2016 - Sep 2017

    My first year in public relations was spent learning the ropes and gradually increasing my number of client accounts. In this time I managed a range of B2B and B2C clients, delivering traditional and digital public relations to boost their brand recognition and help them reach their goals. Duties included:- Management of all aspects of client campaigns, including developing planning calendars, press angles, media lists, press lists, press packs, speaker materials, copywriting, social media management, newsletters and more. - Specialised in producing and placing digital articles to maximise SEO and Google search ranking. - Utilised a variety of programmes including Cison, Response Source, Year Ahead, and Coverage Books to run and measure effective campaigns. - Did a stint as Deputy Editor of London-based youth lifestyle magazine NXGzine. Sourced cover interviews, arranged copy, produced copy, liaised with designers and printers to meet editorial and print deadlines. - Analysed campaign data and results to compile weekly updates, coverage reports, end of year reports and end of campaign reports. - Management of client social media accounts, including content creation, post-scheduling and reporting.

• 

  Green Lancaster

  • Lancaster, United Kingdom

  • Communications Assistant

    • Oct 2017 - Jun 2018
    • Lancaster, United Kingdom

    Green Lancaster is an initiative run by Lancaster University to provide a central forum for demonstrating and disseminating good sustainability practice and alter staff and students behaviours in order to reduce carbon emissions, energy and resource consumption associated with University activities and operations.During this time I handled the marketing for the social enterprise. Duties included:- Email marketing. - Social media marketing. - Organising and executing events. - Content creation, including copywriting, photography, email newsletters, and graphic design work. - Creation of new logo and brand for local food-growing and wellbeing initiative 'Edible Campus'.