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Laura Grossmann is a seasoned professional with extensive experience in marketing, public relations, and photography. She has worked for various organizations, including U.S. Bank, UnitedHealthcare, and Optum, where she held positions such as Technical Project Manager, Marketing Manager, and Marketing Project Manager. Grossmann has a strong educational background, holding a Bachelor of Arts degree in Communication Studies from Gustavus Adolphus College. She has also honed her skills in graphic design, photography, and social media, with proficiency in tools like Adobe Creative Suite and Facebook. Throughout her career, Grossmann has demonstrated expertise in public speaking, social networking, and content creation, with a strong ability to work with teams and manage multiple projects simultaneously.

Experience

    • United States
    • Banking
    • 700 & Above Employee
    • Technical Project Manager
      • Jan 2022 - Present

    • Email Campaign Manager
      • Aug 2020 - Dec 2021

    • Marketing Manager, Member Onboarding
      • Feb 2019 - Aug 2020

    • Marketing Project Manager
      • Mar 2016 - Feb 2019

    • Assistant Account Executive
      • May 2014 - Mar 2016

  • UnitedHealthcare
    • Minnetonka, MN
    • Strategic Marketing Intern
      • Jun 2013 - May 2014
      • Minnetonka, MN

      Create Twitter user guide to promote best practices and increase account security for several department accounts. Develop 12-month schedule and articles for 3 external news sources reaching 3 million members. Review and manage edits of marketing materials delivered to thousands of members country-wide. Create new content for member support sites; manage support site upgrades and updates. Manage an industry leading, enterprise wide initiative in health literacy involving the tracking and processing of 5,000+ terms, definitions, and translations. Develop an open innovation program for college students; manage project website, field questions from students, and evaluate program pilot.

    • Cities97 / KOOL 108 Promotions Assistant
      • Jan 2013 - May 2013
      • St. Louis Park, MN

      Acted as the face of radio while interacting with listeners both on the phone and at events. Worked quickly and efficiently to ensure all office tasks were completed correctly and in a timely manner. Worked closely with a team of seven interns, on-air staff, and supervisors to accomplish daily tasks and promote each station.

    • Publicity Manager, Campus Activities Board
      • May 2012 - May 2013

      Promoted and advanced the CAB brand on the Gustavus campus. Oversaw publicity roles and communication between two publicity executives and fourteen CAB event executives. Created a strategic plan to recruit, interview, and train new publicity executives each year.

    • Publicity Executive, Campus Activities Board
      • May 2010 - May 2012

      Worked closely with two co-executives to create professional quality posters and graphics for events. Planed and implemented publicity strategies for large scale, $25,000, events. Publicized using several social media techniques including: Twitter, Facebook, blogs, Foursquare, and others.

    • Photographer and Graphic Designer
      • Jan 2010 - Dec 2012

      Designed posters, flyers, postcards, and program covers for an average of 8 shows a season. Set up photo shoots for posters and other promotional materials. Took photos during photo call and performances to be used for department brochures sent across the country to prospective students and alumni.

  • Medica
    • Minnetonka, MN
    • Marketing and Communications Intern
      • Jun 2012 - Aug 2012
      • Minnetonka, MN

      Completed site edits for both Medica internet and intranet. Created resources and documents using Google Analytics that aided in the redesign of company websites. Worked with the Agile Process for the breakdown and implementation of current and upcoming projects.

    • Marketing Consultant
      • Feb 2012 - May 2012

      Worked with a team of six to conduct a review of literature on the Join My Village campain along with current philanthropies. We researched using surveys and interviews to create a fourth target consumer for the campaign. Professionally presented our findings and three options of ways to further the reach of Join My Village.

    • Photography Intern
      • Jan 2012 - Jan 2012

    • Sales Assistant
      • Nov 2007 - Aug 2011

    • Freelance Graphic Designer
      • Jan 2011 - Feb 2011

Education

  • 2009 - 2013
    Gustavus Adolphus College
    Bachelor of Arts (B.A.), Communication Studies
  • 2005 - 2009
    Minnetonka High School

Suggested Services

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Industry Focus. “Marketing and Advertising”

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