Experience

• 

  Level

  • New Zealand

  • Communications and Marketing Manager

    • Apr 2023 - Present
    • New Zealand

    Responsible for the development and delivery of communications and marketing strategies, including project management of campaigns, collateral and asset development and production.

• 

  Salesforce

  • United States
  • Software Development
  • 700 & Above Employee

  • Marketing Content & Communications Specialist, Tableau

    • Jan 2021 - Apr 2023

    Responsible for the creation and delivery of brand and content programmes, PR, corporate communications, internal communications and social media management across EMEA.

  • Growth Markets Marketing Coordinator, Tableau

    • Oct 2019 - Jan 2021

    Responsible for execution of demand generation programmes for Growth Markets: Benelux, Nordics, Spain, Italy, Portugal, Africa and Middle East, CEE and CIS. Driving new prospect acquisition across multiple channels into new and existing customer accounts. Responsibilities include event management and event marketing, campaign planning and execution, database marketing, digital marketing and partner marketing.Tableau’s mission is to help people see and understand data. Our platform makes visual analytics intuitive, allowing people to quickly answer questions with data and share insights across their organization. Global enterprises, early-stage startups, nonprofits, and governments all use our intuitive software to quickly transform their data into actionable insights.

• 

  NZME.

  • Auckland, New Zealand

  • Commercial Project Manager

    • Oct 2018 - Jul 2019
    • Auckland, New Zealand

    New Zealand Media and Entertainment (NZME) is a leading media and entertainment business with a portfolio of digital, e-commerce, radio and print brands. Full ownership of high value client content and marketing campaigns including implementation, client management and project management. This included input into the creation of client proposals, idea generation, creation of response to brief, as well managing projects through to launch and post-campaign analysis.

• 

  Gartner

  • United States
  • Information Services
  • 700 & Above Employee

  • Senior Associate, Marketing and Events, Europe, L2 Inc

    • Jan 2018 - Apr 2018

    L2 is a subscription-based business intelligence firm that benchmarks the digital marketing of 2,300 consumer brands and retailers globally. The company was acquired by Gartner in April 2017.In my role I had sole responsibility for managing all email marketing in Europe to generate inbound sales leads across EMEA markets. This includes defining the marketing calendar, sourcing contact details, drafting email copy, editing HTML templates, and sending out campaigns using Salesforce and Pardot.I also had sole responsibility for planning, marketing, managing and executing over 25 member events each year in London, Paris, Geneva and Milan, for up to 300 people each. This includes sending email invites to 3000+ individuals monthly, managing attendance, sourcing and booking top-tier venues, pre- and post-event communications, and on-the-day event leadership.

  • Marketing & Events Associate, Europe, L2 Inc

    • Aug 2016 - Dec 2017

• 

  Sitrus Agency

  • Stockholm, Sweden

  • Social Media Executive

    • Jan 2016 - Jul 2016
    • Stockholm, Sweden

    Sitrus is a Content Marketing Agency with offices in Stockholm, Gothenburg, Malmö, Norrköping, Helsinki, Copenhagen, Oslo and Kharkov. I was based in the Stockholm office working with some of Sweden’s strongest brands in the B2B, B2C and public sector. At Sitrus I was part of the Social Media team working with brands such as Ericsson, Arvato Bertelsmann, Arlo, Nordic Paper and more. I was involved in copywriting, social media production, research and strategy.

• 

  TVNZ

  • Auckland, New Zealand

  • Business Brand Manager

    • Apr 2014 - May 2015
    • Auckland, New Zealand

    TVNZ is New Zealand's largest national broadcaster. At TVNZ my role as the Business Brand Manager entailed management of trade marketing projects and events end-to-end including planning, budgeting, briefing internal and external suppliers and ensuring final delivery of projects and events to a deadline and within budget including post-analysing and reporting on the effectiveness of marketing activity.I was creating and implementing a communication/conversation plan to support the trade marketing strategy. Working with Research and Insights to produce valuable information to assist the sales teams including case studies and delivery of presentations. I was the brand guardian for Trade and ensuring brand consistency (tone/look/feel) across all internal and external touch-points i.e.: advertising, signage, sales promotional reels, events, sponsorships, online, sales collateral, merchandise, press releases and other communication. I was writing, editing and distributing weekly sales emails and managing the updates of the sales website, to ensure it continued to be an effective sales tool.

• 

  Allied Tasman

  • Auckland, New Zealand

  • Trade Marketing Associate

    • Jan 2013 - Apr 2014
    • Auckland, New Zealand

    Creation of bi-monthly channel catalogues, regular flyers, EDMs and other marketing activity. Briefing external designers, suppliers, sourcing images, editing and preparation of costing and invoicing for catalogues and flyers. Proofing all marketing material, loading all web portal activity on our two websites, planning, implementing and monitoring social media competitions and Facebook page.Preparation for special projects and events such as our annual trade expo, golf day, and raising purchase orders.

• 

  Kimi Organic

  • Auckland

  • Sales and Marketing Associate

    • Dec 2011 - Jan 2013
    • Auckland

    Marketing, Sales, Research and Business Development. Contacting current and prospective customers, writing the marketing plan, market research and analysis, developing new products, attending trade events, merchandising, producing our monthly newsletter and copywriting.