Okay, let’s tackle this. So Lance has 10+ years of experience as a designer and entrepreneur, which is a solid foundation. He’s also the owner of his own company, which requires strong business skills. Skills like graphic design, photography, and marketing strategy are in demand, but the rate is lower due to the smaller business scale. Location is Boise, Idaho, which is a smaller market. Typically, designers with similar experience and skills in smaller markets can charge lower rates, around $75–$125 per hour. Considering Lance’s experience and skills, I’ll estimate around $100 per hour.