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Laís Hermann Mendes is a seasoned fashion designer with extensive experience in denim development, collection management, and international fashion research. She holds an Executive MBA from USP and a Master's degree in Fashion: Management & Marketing from SENAC.

Experience

    • Fashion Designer (Denim & Woven)
      • Nov 2022 - Present

      Restructuration of all denim and construction of the identity of Acostamento Jeans.We have done a lot of work, from reformulating the models to defining the type of communication specific to the segment.In addition to being responsible for Denim, I also take care of woven fabric products such as shirts, pants and shorts.International fashion research.

  • Deliz Fashion Group
    • Santa Catarina, Brazil
    • Senior Fashion Designer (Denim)
      • Feb 2012 - Nov 2022
      • Santa Catarina, Brazil

      Development in Denim for several company projects. starting as an assistent in Private label creating for Havan (Brazilian department store), then I worked as the Denim Designer for the main man brand of the company, DLZ. In my years at Deliz I worked closelly with buyers in department stores, developing women and men collections for a young audience, full of fast trends. At DLZ, I got the opportunity to work with a great team, and we are commited to bring great experiences and the true denim felling to the men's fashion market in Brazil. What I like most of working there is that we always have a new challenge to embrace and new skills to learn.During this time I did several internacional fashion research.

    • Fashion Project Consultant
      • Aug 2009 - Jul 2011
      • Santa Catarina, Brazil

      From 08/2009 to 05/2010, working with Trend Research, Collection Development,Negotiation. From 06/2010 to 06/2011, occupying leadership position,in charge of Project Coordination, Research-Diagnostics, and administrative functions.It was a Junior Company, back here in Brazil it's how we call a company that works inside the University and it's managed by students.

    • Fashion Design Intern
      • Aug 2010 - Mar 2011

      Working with development of prints, garments and technical drawing.

Education

  • 2021 - 2023
    USP - Universidade de São Paulo
    Executive MBA, Digital Business
  • 2012 - 2014
    SENAC - Florianópolis
    Master's degree, Fashion: Management & Marketing
  • 2008 - 2011
    Universidade do Estado de Santa Catarina
    Bachelor's degree, Fashion Design

Suggested Services

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Industry Focus. “Textile Manufacturing”

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