Okay, let’s tackle this. So Kevin has a strong skill set in digital marketing, but no high-level experience or education that would put him at the top of the market. He’s in Endicott, NY, which isn’t a major hub for digital marketing. His skills are in demand, but not extremely rare. I’ll look at average rates for digital marketing professionals in the US. According to data, the average hourly rate for a digital marketing specialist is around $75-$100 per hour. Considering Kevin’s skills and location, I estimate his rate to be around $100 per hour.