Okay, let’s tackle this. So Kelly has 41 years of experience in small business management, which is impressive. She has a degree from Idaho State University, which adds some prestige. Skills like marketing strategy, direct marketing, and graphic design are in demand. Location is Pocatello, Idaho, which is a smaller market. Considering her extensive experience and education, I would estimate her hourly rate to be around $75, which is on the lower end of the spectrum for marketing experts with similar experience. However, this is a small business owner, so rates may be lower. Maybe $50–$100 per hour for a small business owner, but Kelly’s experience and education push me to estimate $75.