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Bio

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Kayla M. Butler is a seasoned professional with expertise in construction management, project management, and business development. With a strong educational background in business and interior design, she has honed her skills in managing projects, leading teams, and driving growth. She has worked with various companies, including Cresleigh Homes, Gladding, McBean, and BRS Building Products, where she has demonstrated her ability to lead, innovate, and deliver results.

Experience

  • Ivory Mix
    • Sacramento, California Area
    • CEO / Founder of IvoryMix.com
      • Dec 2015 - Present
      • Sacramento, California Area

      In 2015, I built a successful online business at Ivorymix.com that creates business marketing content for independent small business owners. In 2017, I made this business my full-time job and today, I employ multiple freelancers as we continue to provide content and graphic templates for thousands of small business owners. The Ivory Mix mission is to save each business owner 20 hours a month in their marketing, but for the fraction it would cost to hire a marketing agency. SKILLS & EXPERIENCE:✔ Started Ivory Mix LLC in 2015 as side-business. Took it full time in 2017 to present.✔ Grew organic monthly website traffic to over 50k unique visitors a month and an overall social media following of over 100k on all social platforms from scratch organically (no ads)✔ Grew business revenue by 200% in 2 years✔ One project/product realized $80k in earnings during a 3 month period.✔ Developed an ecommerce website with a total revenue of over $2 million since 2017. ✔ Developing competitive digital ecommerce products and creating educational workshops that increase adoption and understanding of marketing and growth tactics✔ Source, negotiate and direct contractors to produce high-quality content for commercial use✔ Oversee and manage virtual admins, contractors, freelancers and project managers.✔ Coaching business owners/professionals , providing tools and skills to boost online revenue, attract new customers, and optimize marketing.✔ Performing frequent data analysis on various platforms to improve lead generation, sales conversions, and marketing strategies✔ Graphic Design, Copywriting, Web-development, Marketing, Sales, Wordpress / Woocommerce, email marketing, HTML, CSS, SEO, negotiations, ecommerce, social media management, video production/editing, photography, coaching, SAAS, B2B, B2C.

  • Cresleigh Homes
    • Sacramento, California
    • Director of Purchasing (Design Management / Product Acquisition / Relationship Management)
      • Jun 2014 - Oct 2017
      • Sacramento, California

      Directing preconstruction purchasing and design activities including design planning, product research and selections, strategic sourcing, and successfully overseeing the procurement of multi-million dollar single family and multi-family communities.►Develop, recruit, and foster partner relationships with suppliers, architects, and contractors. ►Direct and manage pre-construction planning, design reviews, and value engineering►Direct strategic sourcing and new opportunities►Develop and oversee budgets for construction, new project pro-formas, & evaluation of new land purchases►Review, evaluate, and direct Architectural designs, Interior designs, & other consultant designs ►Evaluate new products and subcontractors for quality, suitability & to ensure they meet Cresleigh performance standards►Develop and execute new forms of data collection, reporting, and metric analysis►Assess and implement improvements in technology and energy efficiency►Adviser and liaison to the Senior Vice President on procurement, design and marketing issues►Manage programs with government and utility groups for incentivising innovative and energy efficient materials and construction practices ►Company representative in negotiations with contractors and consultants ►Direct schedules and deadlines departmental and project executions►Conduct regular field audits to ensure that work is being performed per contract ►Monitor trends and develop forward planning and construction strategies►Research and build specifications based on market profiles, project feasibility studies, and product design►Bridge the gaps between sales and purchasing with sustainable and competitive marketing strategies➜ About Cresleigh®:Based in San Francisco, Cresleigh® has been building single family and multi-family homes in Northern California and Arizona since the 1990′s.

  • Gladding, McBean
    • Lincoln, CA
    • Senior Project Manager (Business Strategy/Relationship Development, People Management, Marketing)
      • Jan 2007 - Jun 2014
      • Lincoln, CA

      Senior Project Manager/Estimator for Gladding McBean, a 150+ year old company that manufactures Terra Cotta Masonry for Facades of buildings in the Public and Private Real Estate markets. The projects secured and managed ranged in value up to $5+ Million. Additional products include Pottery, Roof Tiles and Clay sewer pipe. ✔Supervised and led the Terra Cotta Drafting department of 8+ employees✔Estimated projects and developed the National Terra Cotta business ✔Built and managed project execution teams consisting of multiple drafters and national building envelope surveyors✔All estimation and financial management of manufacturing projects ranging between $4k to $6 million. ✔ Managed all aspects of my project executions✔ Approved designs, sculptures and modeling samples✔ Managed manufacturing and shipping schedules✔ Improved our client relations and developing our business with our high valued product in a tough economic market. ✔ Launched and managed new social media campaigns.✔ Implementation of systems for social media management and content creation.✔ Rated "high performance" on three consecutive performance reviews✔ Managed contracts administration✔ Corrected and implemented operations procedures Tailored skills: Project Management, business development, employee management, AutoCAD Drafting, Autodesk Inventor Drafting, estimating, value engineering, product design, ceramic manufacturing management, operations management, work flow design, Human Resources, contract administration, training, marketing, and social media management.Selected Projects Managed: ♦2011-12 Randolph Tower City Apartments - Chicago - 14,000 units of Terra Cotta ♦2012-13 The Jewelers Bldg (35 East Wacker) - Chicago ♦2013 Soo Line City Apartments - Minneapolis - 2,200 units of Terra Cotta ♦2012-2014 Windermere - Chicago ♦2013 Filenes Building - Boston ♦2013 Dudley Municipal Bldg - Boston ♦2014 30 N. Michigan - Chicago, IL ♦2014 360 N. Michigan - Chicago, IL

  • Kitchen Design Expo
    • Sacramento, CA
    • Interior Designer/Account Manager (Distribution and Client Management | Business Development)
      • Jan 2010 - Apr 2011
      • Sacramento, CA

      As an Interior Designer at Kitchen Design Expo, I focused on bringing unparalleled personal Kitchen and Bath designs to Residential and Commercial clients. Whether my clients were building a home from the ground up, remodeling an existing space, or hoping for a quick "Flip", I brought a wealth of design knowledge, creativity, and professionalism to my clients projects each and every time. I also facilitated the companies exclusive Northern CA distribution of Armstrong Cabinetry Product line to new dealers through education and design assistance. I designed booths and attended trade shows. Managed the requisition of material to complete all projects and scheduled installers and other crew.During my transition into a new role with another company, I conducted freelance design work and training of new hires and designers.Tailored skills: ✔ Interior Design, ✔ Kitchen and Bath Design,✔ business development, ✔ 20/20 Kitchen Design and Drafting, ✔ project estimating, ✔ sales, ✔ value engineering, ✔ operations management, ✔ distribution management, ✔ construction scheduling, ✔ project management, ✔ quickbooks, and ✔ purchasing.➜ About Kitchen Design Expo:Kitchen Design Expo supplies a full range of products and services for kitchen, bath, and flooring projects.

    • Senior Estimator/Drafting Manager (Business Development | People Development | Process Improvement)
      • Jan 2002 - Jan 2010
      • Sacramento, California Area

      Promoted from drafter, to lead estimator, on up to Senior Estimator and Drafting Manager. I worked hand in hand with the Owner, CEO, and Sales Manager in the corporate offices to develop our building products business across all regions in the Western United States. This involved the creation of detailed proposals, and drawings for the manufacture, production and installation of quality building products in single and multi-family housing. While directing, supervising and developing business, I was able to successfully manage the steady growth of the residential industry by strengthening our corporate estimating and drafting department in size and abilities through new software integration, lean hiring strategies, increased procedural consistencies, and conducting extensive product knowledge training courses to staff in the corporate office, and for division sales reps and managers. I wrote various staff procedural materials and service training manuals, providing tools to managers for the continued training of new hires in our growing business through all regions. This enabled our team to perform consistently, understand the true value of our high quality product line, and how to better convey that enthusiasm to customers. Tailored skills: ✔ business development, ✔ employee management, ✔ AutoCAD Drafting, ✔ estimating, ✔ sales, ✔ value engineering, ✔ product design, ✔ manufacturing management, ✔ operations management, ✔ Human Resources, ✔ contract administration, ✔ software implementation and integration,✔ training and ✔ project management. ➜ About BRS Building Products:BRS was a leading installer and manufacturer of quality stair systems for single and multi-family production homes, and an installer of cabinetry with a focus on commercial spaces.

  • Keller Group Office Environments
    • Sacramento, California Area
    • Interior Design Intern
      • Jun 2002 - Sep 2002
      • Sacramento, California Area

      ♦ Assisted in client presentations ♦ resource updating ♦ study/inspect designs and plans ♦ vendor management ♦ assisting designers and design teams.➜ About the Keller Group: A furniture provider for Business, Education, Government and Healthcare work environments.Services include: Design, Project Management, Installation, and Relocation Management.

Education

  • 2000 - 2002
    California Academy of Merchandising, Art & Design
    Associate of Arts (AA), Interior Design
  • 2014 - 2016
    Ashford University
    Bachelor of Arts (B.A.), BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES

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Industry Focus. “Construction and Engineering”

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