Experience

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  Richmond City Health District

  • United States
  • Medical Practices
  • 1 - 100 Employee

  • Public Relations and Marketing Specialist

    • Mar 2021 - Present

    • Collaborated with subject matter experts to design and execute campaigns to raise awareness of immunization opportunities and related health crises, integrating a health equity lens and increasing equitable access to vital health information.• Developed credible and timely public health communication materials to empower decision-making among communities and stakeholders, focusing on addressing health disparities and promoting health equity.• Applied user-centered best design practices in producing educational materials, including written documents, pamphlets, social media materials, and toolkits.• Managed and optimized editorial calendars and digital content development processes, informed by health literacy communication guidance, leveraging digital platforms to amplify messages and engage various audiences (general public, lower-income, and marginalized communities).• Provided consultation and technical training in social media management for local health districts, providing best-practice health communication education for culturally diverse audiences.

  • Design and Communication Specialist

    • Mar 2020 - Mar 2021

    • Translated health department needs and CDC guidance into health communication-centered design strategies, ensuring brand consistency and messaging across all materials to foster inclusivity and accessibility. • Facilitated collaboration among department teams to integrate health equity principles into design strategies and digital communication initiatives, ensuring equitable access to health services, like vaccinations and disease prevention and treatment information.• Implemented user-centered design best practices to enhance engagement and accessibility of web and digital media content, fostering inclusive communication channels for all community members, particularly those at risk or underserved.• Created digital and web content strategies using industry-standard tools such as Adobe Illustrator, InDesign, Photoshop, and Premiere Pro CC, demonstrating high proficiency in the Adobe Creative Cloud suite.

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  Kat Fitch Design LLC

  • Richmond, Virginia, United States

  • Owner

    • Jun 2019 - Present
    • Richmond, Virginia, United States

    • Providing expert consultation services in communication, social media marketing, design, and illustration to discern and actualize campaign objectives for a diverse clientele spanning various industries.• Developing innovative visual concept designs aimed at enhancing branding and marketing initiatives, effectively elevating the presence and impact of client initiatives.• Crafting comprehensive brand identity packages encompassing mission statements, web copy, logos, social media marketing materials, magazines, detailed visuals, and illustrations to ensure a cohesive and impactful brand presence across all platforms.• Utilizing strategic analysis and market research to determine the most suitable communicative tone, visual style, technique, and medium for product creation, ensuring alignment with the preferences and expectations of the intended audience.

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  First Candle

  • Illustrator

    • Apr 2021 - Jul 2021

    • Illustrated First Candle’s new safe sleep website section with resources about sudden infant death syndrome (SIDs)• Created four diverse families for communication materials (social media, website, and future infographics)

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  Haiti Artisan Co-op

  • Port-au-Prince, Haiti

  • Communication Manager

    • Jan 2020 - May 2021
    • Port-au-Prince, Haiti

    • Led initiatives to empower Haitian artisans and foster economic growth by promoting social business and facilitating access to global markets, thereby contributing to the development of a thriving middle class in Haiti. • Dedicated to fostering equitable financial opportunities by bridging the gap between Haitian artisans and consumers worldwide, ensuring fair compensation and sustainable livelihoods for underserved communities. • Implemented communication and design strategies for the Haiti Artisan Co-op, leveraging tools such as Adobe InDesign, Adobe Photoshop, and Adobe Illustrator to amplify the voices and showcase the talents of marginalized artisans. • Revolutionized the brand's visual identity by creating a comprehensive brand guide, introducing a new visual eloquence characterized by inclusive colors, culturally sensitive typography, and imagery that celebrates Haitian heritage while establishing equitable use and application guidelines.

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  Steps to Evaluate People (STEP)

  • United States

  • Public Relations Communications Intern

    • May 2019 - Aug 2019
    • United States

    • Crafted an original video series targeting lower-income and marginalized communities by capturing and editing footage using Premiere Pro.• Integrated these videos into comprehensive creative communication and social media strategies aimed at effectively reaching and engaging target populations.• Oversaw the management of company social media platforms, adapting outreach tactics to better resonate with the unique needs and preferences of diverse audiences.