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Karthik Telidevara B.Pharm, Msc (Uk) profile image

Karthik Telidevara B.Pharm, Msc (Uk)

Marketing Manager at Burjeel Holdings
Intro Book
Seasoned marketing professional with expertise in digital strategy, business intelligence, and brand management
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Location
Abu Dhabi Emirate, United Arab Emirates, AE
Languages
  • English Full professional proficiency
  • Telugu Native or bilingual proficiency
  • Tamil Native or bilingual proficiency
  • Kannada Elementary proficiency
  • Hindi Professional working proficiency
Skills
  • Business Strategy
  • Small Business
  • Business Intelligence
  • Business Planning
  • Business Process Improvement
  • Show all
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Bio

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Karthik Telidevara is a seasoned marketing professional with expertise in digital strategy, business intelligence, and brand management. With a strong educational background in pharmacy and a Master of Science in Drug Analysis and Toxicology, he has leveraged his skills to drive business growth and customer engagement across various industries. He has held leadership positions in companies such as Burjeel Holdings, NMC Healthcare, and Subhadra Healthcare, and has developed a wide range of skills in digital marketing, content creation, and business development. With a strong proficiency in multiple languages, including English, Telugu, Tamil, and Hindi, Karthik has successfully collaborated with clients from diverse backgrounds. His expertise in market research, competitive analysis, and data-driven decision making has enabled him to develop effective marketing strategies and drive business results. As a certified professional in Google Ads Display Certification, Google Ads Search Certification, and HubSpot Academy certifications, Karthik has demonstrated his expertise in digital marketing and advertising. Karthik is currently based in Abu Dhabi, United Arab Emirates, and is available for freelance or consulting work.

Credentials

  • Foundations of User Experience (UX) Design
    Google
    Jul, 2023
    - Apr, 2026
  • Design Thinking for Innovation
    University of Virginia Darden School of Business
    May, 2021
    - Apr, 2026
  • Digital Transformation
    University of Virginia Darden School of Business
    Apr, 2021
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Nov, 2020
    - Apr, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Aug, 2020
    - Apr, 2026
  • The Fundamentals of Digital Marketing Certification Exam
    Google Digital Garage
    Aug, 2020
    - Apr, 2026
  • Microsoft Advertising Certified Professional
    Microsoft
    Dec, 2019
    - Apr, 2026
  • Content Marketing Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Contextual Marketing Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Email Marketing Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Frictionless Sales Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Growth Driven Design Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Hubspot Marketing Software Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Inbound Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Inbound Marketing Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Social Media Certified
    HubSpot Academy
    Dec, 2019
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Nov, 2020
    - Apr, 2026
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Nov, 2020
    - Apr, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Aug, 2020
    - Apr, 2026

Experience

  • Burjeel Holdings
    • Abu Dhabi, United Arab Emirates
    • Marketing Manager
      • Sep 2021 - Present
      • Abu Dhabi, United Arab Emirates

      Led various initiatives to boost customer engagement, streamline operations, and increase revenue. Key achievements include:* Digital Transformation Leadership: Unifying digital customer engagement across all business lines.* Patient Digital Experience: Improving user experience through new websites, patient portal, and mobile app, leading to increased appointment bookings and online health service sales.* Digital Communication: Implementing WhatsApp Conversational API, enhancing customer engagement and experience.* Customer Experience: Boosting online appointment and cash-based service sales through digital channels while using data analytics for providing personalised recommendations.* E-Commerce Platform: Managing product development, prioritizing features, and implementing new features with a cross-functional team.* Digital Technology and Market Research: Implementing digital technology to support new business models and revenue streams, including a hospital-wide intranet portal.* Content Strategy: Developing content for marketing and communication touchpoints, authoring 100+ blogs, and creating 1M+ words of content.* Marketing Initiatives: Driving customer acquisition and revenue growth through A/B testing, analytics, optimization, and customer engagement.* IPO Communications: Managing pre-IPO, IPO, and post-IPO communication and marketing campaigns, ensuring a successful offering.* Global Joint Ventures: Oversaw the go-to-market implementation of strategic partnerships with Leejam in Saudi Arabia* Marketing Strategy: Launching various health clinics, resulting in increased brand awareness and customer engagement.

  • NMC Healthcare
    • Abu Dhabi, United Arab Emirates
    • Deputy Manager Marketing
      • Jul 2019 - Aug 2021
      • Abu Dhabi, United Arab Emirates

      Successfully partnered with hospital units to create and implement a unified marketing plan for the brand's ATL and BTL initiatives. Some of my key accomplishments include:● Digital Media Initiatives: Designed and managed digital media initiatives, such as email marketing, social media, online banner ads, and search engine marketing (SEM), resulting in increased customer engagement and improved conversion rates.● Real-Time Reporting Dashboards: Created dashboards to provide CEOs, CMOs, and senior executives with real-time reporting on market trends and marketing channel performance metrics, such as events, activities, social media, pay-per-click, display advertising, email marketing, and SEO.● Market Research: Conducted market research to identify business opportunities for the company by analysing competitors' strengths and weaknesses, leading to the development of targeted marketing campaigns and improved customer acquisition.● Marketing Strategy: Worked with the VP of Marketing and Communication in building and executing a 3-year marketing strategy and road map for all the hospitals across the group, following the brand's marketing goals, resulting in increased brand recognition and customer acquisition.● Digital Transformation Initiative: Spearheaded a year-long initiative to develop a strategy and execute the plan for the digital transformation of the company's core brands, resulting in improved patient engagement, site ranking, conversion rates, and brand awareness.● Guidebook Development: Developed a guidebook to assist the brand in leveraging innovative digital technologies to increase patient engagement, improve brand awareness, and drive revenue, resulting in increased customer engagement and revenue growth.● Technical Direction: Worked closely with the Head of Corporate Marketing to provide critical insights into the technical direction, prioritising initiatives to improve patient engagement, site ranking, conversion rates, and brand awareness.

  • Subhadra Healthcare
    • Hyderabad Area, India
    • Co-Founder
      • Jun 2015 - Feb 2019
      • Hyderabad Area, India

      Provided strategic guidance to private & government hospital units on various marketing initiatives, such as branding campaigns, company image, and national PR initiatives. Key accomplishments include:● Market Growth and Expansion: Implemented marketing strategies, including plans for growth and expansion, leading to increased customer acquisition and revenue growth.● International Healthcare Consulting Services: Provided strategic direction and execution for international healthcare consulting services, supporting global expansion and product development, resulting in successful entry into new markets.● Global Healthcare Companies: Advised global healthcare companies on strategies for new and existing international markets, including funding and capacity building for new facilities, and business expansion plans in emerging markets.● Digital Marketing Initiatives: Developed and executed digital marketing initiatives, generating over $3.5 million in yearly revenue and increased customer engagement and growth.● Market Analysis and Competitive Intelligence: Conducted market analysis and competitive intelligence for growing healthcare and pharmaceutical businesses, shaping operational strategy to increase market share and profitability while adhering to quality standards.● Pharmaceutical Industrial Policy: Presented recommendations to the Government of Telangana, focusing on investment incentives, industry development, and human resources, resulting in policy changes that supported industry growth.● Healthcare Startups: Advised healthcare startups in India on competitive landscape analysis, market entry strategy, and establishing channel partnerships, leading to successful market entry and increased market share.● Go-to-Market Strategy: Developed go-to-market strategies for healthcare startups in the rapidly-growing Indian market, including competitive landscape analysis, industry demographics, psychographics, and tailored product/service offerings.

  • BioGenesis Health Cluster
    • Bengaluru Area, India
    • Head Of Business Development
      • Dec 2013 - Feb 2016
      • Bengaluru Area, India

      Managed full-scale accounts for clients, including Fortune 500 companies, small businesses, and startups, developing growth plans and leading business development strategy. Key accomplishments include:● Revenue Generation: Supervised revenue-generating initiatives and identified new business opportunities throughout India, leading to increased customer acquisition and revenue growth.● Geriatric Healthcare City: Successfully developed and executed plans to create, construct, and operate the world's first Geriatric Healthcare City, a 150-acre project in Bangalore's suburbs, resulting in improved patient care and revenue growth.● New Business Acquisition: Secured $5 million in new business, expanded into new geographies, and increased the new business pipeline to over $10 million by the fiscal year's final quarter, leading to increased customer acquisition and revenue growth.● Public Health Initiatives: Led business development efforts, obtaining multi-million dollar contracts for public health initiatives and government-funded healthcare programs, resulting in enhanced patient care and revenue growth.

  • Robert Gordon University
    • United Kingdom
    • Research Assistant Intern
      • Apr 2012 - Feb 2013
      • United Kingdom

      Played a crucial role in developing a gel for treating patients with Cystinosis. Some of my key responsibilities include:● Collaborative Research: Teamed up with researchers to create a gel for Cystinosis treatment, contributing to a new treatment option for this rare genetic disorder.● Analytical Instrumentation: Analyzed samples using appropriate instruments, such as LCMS, HPLC, NMR, etc., ensuring accurate and reliable data collection.● Data Analysis: Collected and scrutinized data using scientific data analysis methods, adhering to environmental, health, and safety requirements in all work performed.

  • Indian Pharmaceutical Association
    • Mumbai Area, India
    • Joint-Secretary - Students Forum
      • Feb 2009 - Aug 2010
      • Mumbai Area, India

      Held various leadership positions in school and college, contributing to the growth and development of the industry in India. Key accomplishments include:● Student Forum Leadership: Served as First Joint Secretary of the Indian Pharmaceutical Association Student's Forum, organizing conferences, workshops, and competitions with a budget exceeding $100,000, leading to increased student engagement and awareness of industry best practices.● Strategic Fundraising: Led efforts to create and implement a strategic plan that raised over $50,000 in donations through 15 awareness campaigns across 23 cities in collaboration with companies like Pfizer, Sanofi, Novartis, Eli Lilly & Co., Cipla, AstraZeneca, and GSK, resulting in increased funding for national initiatives and scholarship programs.● Educational Programs: Organized programs educating students and professionals about changing pharmaceutical practices, policies, and procedures

Education

  • 2011 - 2012
    The Robert Gordon University
    Master of Science (MSc), Drug Analysis and Toxicology
  • 2006 - 2010
    Vinayaka Mission's Research Foundation - University
    Bachelor's degree, Pharmacy

Suggested Services

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Industry Focus. “Hospitals and Health Care”

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